Passion, making it about the athlete and not about you, and clear communication. You have to be willing to say what the athlete doesn’t want to hear and to go in deep with what’s stopping them. They might, and probably will resist, so you have to really present the coaching in a way that’s not confronting, but rather in which they can really see the opportunity that’s available in taking the coaching.
In 2002, the Department for Education and Skills developed National Occupational Standards for hypnotherapy[45] linked to National Vocational Qualifications based on the then National Qualifications Framework under the Qualifications and Curriculum Authority. NCFE, a national awarding body, issues level four national vocational qualification diploma in hypnotherapy. Currently AIM Awards offers a Level 3 Certificate in Hypnotherapy and Counselling Skills at level 3 of the Regulated Qualifications Framework.[46]
Thank you!!! You have saved my life! As a pack and a half smoker for over 20 years I thought iT would be impossible to quit. My wife made an appointment for me with Rita. This appointment was a game changer, life saver and the best thing I've done to improve my health and all over well being! Rita is very personable, very nice and very professional. Make an appointment and, like me, leave a NON SMOKER!!
Sports psychology began with research on sports performance with psychologist and researchers Norman Triplett (cyclists are speedier in competition than when they ride solo) and Walter Miles (studied reaction time of football players to increase their reaction time after the ball hike). The person who was considered the first sports psychologist was Coleman Griffith. Today, most professional teams employ sports psychologists to assist players with mental health, performance, and well-being.
There are varying theories throughout both the medical and psychological arenas as to how the process of hypnosis works. Some experts believe that people who practice hypnosis effectively are predisposed to this therapy or have developed enhanced cognitive and interpersonal abilities that allow them to respond accordingly to hypnotic cues and conditions. Recent studies have shown that this form of communication actually alters elements of a person’s neurological and physiological mechanisms.
We deliver executive coaching sessions either face to face, via telephone coaching or a mixture of both mediums. We work collaboratively with each client to ensure that their needs and objectives are understood before facilitating a match with a coach. Clients are provided with coach profiles and we aim to ensure each person is matched with a coach they are comfortable with and aligned with their values. Each client is taken through an evaluation process to set benchmarks prior to coaching and a final evaluation session to provide details on development and return on investment. Throughout the coaching process, regular update reports on coaching progress and status are provided including trends, progress and recommendations, and respecting the confidentiality of the coaching.
When Garvin was confronted by a second decline in sales, this one precipitated by the FNG syndrome, he had no idea that Nelson’s activities had caused the problem. In fact, because he believed that Nelson was expert in all matters of personnel functioning and efficiency, Garvin increased his reliance on his friend’s counsel. He had become a victim of what, in the language of psychiatry, is called “transference”—a dynamic that gave Nelson extraordinary psychological power over Garvin.
We don’t aim to use scare tactics because research from the field of neuropsychology has shown that scaring smokers doesn't help them stop (1) In fact what most smokers do when they’ve been scared is…reach for the cigarettes. Scary anti-smoking pictures of, for example, diseased lungs have been show not to deter smoking but stimulate a part of the brain known as the “craving spot.” (1) (2)
The popularity of executive coaching owes much to the modern craze for easy answers. Businesspeople in general—and American ones in particular—constantly look for new ways to change as quickly and painlessly as possible. Self-help manuals abound. Success is defined in 12 simple steps or seven effective habits. In this environment of quick fixes, psychotherapy has become marginalized. And executive coaches have stepped in to fill the gap, offering a kind of instant alternative. As management guru Warren Bennis observes, “A lot of executive coaching is really an acceptable form of psychotherapy. It’s still tough to say, ‘I’m going to see my therapist.’ It’s okay to say, ‘I’m getting counseling from my coach.’”
To investigate the effectiveness of cognitive hypnotherapy (CH), hypnosis combined with cognitive-behavioral therapy (CBT), on depression, 84 depressives were randomly assigned to 16 weeks of treatment of either CH or CBT alone. At the end of treatment, patients from both groups significantly improved compared to baseline scores. However, the CH group produced significantly larger changes in Beck Depression Inventory, Beck Anxiety Inventory, and Beck Hopelessness Scale. Effect size calculations showed that the CH group produced 6%, 5%, and 8% greater reduction in depression, anxiety, and hopelessness, respectively, over and above the CBT group. The effect size was maintained at 6-month and 12-month follow-ups. This study represents the first controlled comparison of hypnotherapy with a well-established psychotherapy for depression, meeting the APA criteria for a "probably efficacious" treatment for depression.

I focus on your physical, emotional and mental well-being. My alternative approach is effective because it eliminates the need for pills, patches, shots or smokeless cigarettes. Because smokers develop very ingrained habits over time, they often forget exactly why they originally began smoking. As a clinical hypnotherapist, I will successfully help you address the root cause of why you continue to smoke today.


Sport psychology is a proficiency that uses psychological knowledge and skills to address optimal performance and well-being of athletes, developmental and social aspects of sports participation, and systemic issues associated with sports settings and organizations. APA recognizes sport psychology as a proficiency acquired after a doctoral degree in one of the primary areas of psychology and licensure as a psychologist. This proficiency does not include those who have earned a doctoral degree in sport psychology but are not licensed psychologists.
Rita is the answer!!!! I had my one session with her on June 9th and have been a non smoker ever since! My advice is to listen to the recordings she sends you. I listen to the 14min sleep one and also in the beginning I listened to one in my car. My career has me driving all over SoCal so that was a little rough but the tapes helped me through it.

Hypnotherapy expert, Dr Peter Marshall, former Principal of the London School of Hypnotherapy and Psychotherapy Ltd. and author of A Handbook of Hypnotherapy, devised the Trance Theory of Mental Illness, which provides that people suffering from depression, or certain other kinds of neurosis, are already living in a trance and so the hypnotherapist does not need to induce them, but rather to make them understand this and help lead them out of it.[24]

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