Often, when an executive coach is engaged, business transformation is top of mind. Executive coaching efforts often focus on change management, yielding important results. It is common for organizations to seek out executive coaches who are adept at developing new business practices, implementing new technologies, or adopting new strategies. The tangible organizational benefits of executive coaching are manifold. Research by Performance Sales Executive Council found that effective coaching directly increased sales performance. On average, executive coaching of core sales representatives resulted in an 8 percent performance increase. A study published in the Manchester Review that primarily investigated executives from Fortune 1000 companies reported that executive coaching leads to improved customer service (39 percent frequency), cost reduction (23 percent) and increased bottom-line profitability (22 percent).
Performance Consultants specializes in evaluating the impact of coaching engagements and estimating the return on investment (ROI). We use our in-house coaching evaluation tool, Coaching for Performance ROI, to measure the baseline at the outset of the coaching relationship and the growth and development that has occurred during the coaching sessions. Depending on the position of the coachee within the organization, it is possible to trace the impact to the bottom line – see the easyJet Case Study for example. Please note that the confidentiality of the coaching is not compromised through this method.

There are varying theories throughout both the medical and psychological arenas as to how the process of hypnosis works. Some experts believe that people who practice hypnosis effectively are predisposed to this therapy or have developed enhanced cognitive and interpersonal abilities that allow them to respond accordingly to hypnotic cues and conditions. Recent studies have shown that this form of communication actually alters elements of a person’s neurological and physiological mechanisms.


Coaching is effective for executives who can say, "I want to get over there, but I'm not sure how to do it," says James Hunt, an associate professor of management at Babson College and coauthor of The Coaching Manager (Sage Publications, 2002). "Coaching works best when you know what you want to get done." Perhaps, in spite of your outstanding track record, you haven't yet gained the full interpersonal dexterity required of senior managers—for example, you're not yet a black belt in the art of influence, which is so important in the modern networked organization. Honing such a skill might be an appropriate goal for a coaching assignment.

Some popular beliefs attached to weight loss have been shown to either have less effect on weight loss as commonly believed or are actively unhealthy. According to Harvard Health, the idea of metabolism being the "key to weight" is "part truth and part myth" as while metabolism does affect weight loss, external forces such as diet and exercise have an equal effect.[43] They also commented that the idea of changing one's rate of metabolism is under debate.[43] Diet plans in fitness magazines are also often believed to be effective, but may actually be harmful by limiting the daily intake of important calories and nutrients which can be detrimental depending on the person and are even capable of driving individuals away from weight loss.[44]
I love to cook now. I cook dinner every night, mainly things I would’ve never eaten before, like Brussels sprouts and quinoa. My diet has changed drastically. As for exercise, I’m fortunate to have met a very active man. We go for walks or bike rides every night we can, swim in the summer, and ski and snowboard in the winter. We’re always looking for new physical activities to do together.

In 2007, a meta-analysis from the Cochrane Collaboration found that the therapeutic effect of hypnotherapy was "superior to that of a waiting list control or usual medical management, for abdominal pain and composite primary IBS symptoms, in the short term in patients who fail standard medical therapy", with no harmful side-effects. However the authors noted that the quality of data available was inadequate to draw any firm conclusions.[2]
Unintentional weight loss may result from loss of body fats, loss of body fluids, muscle atrophy, or even a combination of these.[25][26] It is generally regarded as a medical problem when at least 10% of a person's body weight has been lost in six months[25][27] or 5% in the last month.[28] Another criterion used for assessing weight that is too low is the body mass index (BMI).[29] However, even lesser amounts of weight loss can be a cause for serious concern in a frail elderly person.[30]
“If you are looking to speed up weight loss, adding 30 minutes of cardio three times per week will certainly help burn calories and body fat,” says Amie Hoff, Certified Fitness Professional in New York City. Short on time? Hoff suggests a HIIT (High Intensity Interval Training) workout. “The idea is to push your body hard for a short burst with a period of recovery. I like to have people start with a 10 to 15 second sprint (run, bike, jump rope, run stairs or anything that gets your heart rate up) and then back off for 30 seconds to recover. As you get stronger, you will increase the sprint time and decrease the recovery period. A 15 minute HIIT session can be equivalent to a regular 30 minute cardio workout.”
The app's health section lists the benefits of quitting smoking along with a percentage bar that shows in real time when you will achieve them. For example, there are progress bars that signal when your blood pressure and pulse rate, as well as carbon monoxide and oxygen levels, will return to normal, and the time until your risk of heart attack will decrease and your lung function will increase.

Quit Smoking Hypnosis is very effective at enabling you to reduce stress while entirely changing the way you think and feel about smoking. Your dependency on your addiction to tobacco, including the need for smoking breaks at work, smoking at breakfast, and other social habits are easily eliminated. You were born a non-smoker, and you can become a non-smoker once again.
Three months today! Woo-hoo! After 12 years of being off cigarettes, I started smoking again. Ugh. Such a bummer. And I didn't think I had another quit in me. I did everything I could to stop on my own and wasn't able to sustain more than a day or two. I finally had enough and found Rita on Yelp. I had one hypnotherapy sessions and left her office a non-smoker. These past 3 months have been relatively easy and calm. Sure, every now and again I think I want "just one," but a) one's too many and a 1000 is not enough, and b) I am a non-smoker! I'm so so grateful. Thank you, Rita - Regina Lark
When you sign up to the quit smoking program, you will receive a series of emails telling you how to use the program and get the results you are looking for. These are from Mark Tyrrell, the creator of '10 Steps to Become a Non-Smoker', one of the co-founders of Hypnosis Downloads. Mark is a highly experienced hypnotherapist and psychology trainer. His emails will remind you to keep moving with the program and help you stay focused on the goal.

This self hypnosis CD / MP3 download has been designed by our team of hugely experienced hypnotherapists to help ‘program’ your subconscious mind so that you can begin to think, feel and act like a true non-smoker. The recording includes expertly crafted hypnotic suggestion and advanced hypnotherapy techniques to help you break free from the smoking habit and cope with the stresses of life in a calm, relaxed and confident way.


Coaching in education is seen as a useful intervention to support students, faculty and administrators in educational organizations.[24] For students, opportunities for coaching include collaborating with fellow students to improve grades and skills, both academic and social; for teachers and administrators, coaching can help with transitions into new roles.[24]
Hypnosis is not a dangerous procedure. It is not mind control or brainwashing. A therapist cannot make a person do something embarrassing or that the person doesn't want to do. The greatest risk, as discussed above, is that false memories can potentially be created and that it may be less effective than pursuing other, more established and traditional psychiatric treatments.
I've have had problems with my teeth and have had many pulled. About 2 years ago I quit smoking, I knew I had to if I wanted to save the remaining teeth. And let me tell you, it is a bummer not to be able to eat! I spent good money on a nicotine replacement medicine and I did stop smoking for about 9 months. Then a friend was smoking a cigarette at my house and I smoked one too. It wasn't long before I was a smoker again. It is depressing and I knew I had to quit again, but couldn't get myself to do it. I needed help.
Over the past 15 years, it has become more and more popular to hire coaches for promising executives. Although some of these coaches hail from the world of psychology, a greater share are former athletes, lawyers, business academics, and consultants. No doubt these people help executives improve their performance in many areas. But I want to tell a different story. I believe that in an alarming number of situations, executive coaches who lack rigorous psychological training do more harm than good. By dint of their backgrounds and biases, they downplay or simply ignore deep-seated psychological problems they don’t understand. Even more concerning, when an executive’s problems stem from undetected or ignored psychological difficulties, coaching can actually make a bad situation worse. In my view, the solution most often lies in addressing unconscious conflict when the symptoms plaguing an executive are stubborn or severe.
According to many sources including the National Center for Biotechnology Information (NCBI) which is part of the United States National Library of Medicine and a branch of the National Institutes of Health (NIH), hypnosis is scientifically proven to help relieve both mental challenges and physical pains. Hypnosis can alleviate stress and reduce pain after surgeries, has been shown to relieve anxiety in children in the emergency room, and can be useful for managing pain associated with everything from arthritis to migraines. Hypnosis is non-invasive and gives you a way to control pain or discomfort that might otherwise seem out of your hands. Hypnosis shouldn’t be used as a substitute for medical care, but may be an excellent complementary tool that is best provided by a trained therapist or licensed medical provider. The University of Maryland Medical Center shares many conditions for which hypnosis can be useful:
Sports psychology can be offered as a concentration within a counseling or clinical psychology program. A student in an applied branch of psychology will have coursework in biological, cognitive-affective, and social bases of behavior. The program will also provide a foundation in understanding and treating psychological disturbances, utilizing psychology methodologies, and adhering to professional standards. In addition, a sport psychology program typically includes coursework in the physiological or biomechanical bases of sport.
Executive coaches are at their most dangerous when they win the CEO’s ear. This puts them in a position to wield great power over an entire organization, a scenario that occurs with disturbing frequency. Since many executive coaches were corporate types in prior lives, they connect with CEOs far more readily than most psychotherapists do. They are fluent in business patois, and they move easily from discussions of improving an individual’s performance to conducting interventions that can help entire business units capture or retain market share. Unless these executive coaches have been trained in the dynamics of interpersonal relations, however, they may abuse their power—often without meaning to. Indeed, many coaches gain a Svengali-like hold over both the executives they train and the CEOs they report to, sometimes with disastrous consequences.
‘Maximizing the Impact of Executive Coaching: Behavioral change, organizational outcomes, and return on investment’ – As executive coaching practitioners, Joy McGovern and colleagues have direct experience demonstrating that this leadership development practice does have a lasting impact on the individuals who participate in it, on the larger organization they are a part of and on the organization’s financial bottom line.

Stop smoking easily with this proven programme, a combination of state of the art hypnosis sessions and video interviews from Darren Marks one of the UKs leading hypnotherapists and trainers. Hypnosis can’t make you stop smoking against your will but if you’re determined to stop this App will make it much easier and even a relaxing, empowering and enjoyable process.
There appears to be a rift between members of AASP who would like the organization to function as a trade group that promotes the CC-AASP certificate and pushes for job development, and members of AASP who would prefer the organization to remain as a professional society and a forum to exchange research and practice ideas. Many AASP members believe that the organization can meet both needs effectively. These problems were illustrated in AASP founding president John Silva's address at the 2010 conference. Silva highlighted five points necessary for AASP and the greater field of applied sport psychology to address in the near future:
This self hypnosis CD / MP3 download has been designed by our team of hugely experienced hypnotherapists to help ‘program’ your subconscious mind so that you can begin to think, feel and act like a true non-smoker. The recording includes expertly crafted hypnotic suggestion and advanced hypnotherapy techniques to help you break free from the smoking habit and cope with the stresses of life in a calm, relaxed and confident way.
Hypnosis, when using proven therapeutic procedures, can be a highly effective form of treatment for many mental, psychosomatic, and physical disorders. For example, through the use of regressive techniques, an adult patient may mentally voyage back to a point in youth that was particularly troublesome, allowing the healing of old emotional wounds. Another patient can be led to understand that emotional pain has been converted to physical pain, and that the pain can be eliminated once the source has been addressed. Or, a person suffering from chronic pain can be taught to control the pain without use of medications. There are a number of techniques for correcting dysfunctional behaviors such as self-destructive habits, anxiety disorders, and even managing side effects of various medical treatments and procedures.
Weight loss, in the context of medicine, health, or physical fitness, refers to a reduction of the total body mass, due to a mean loss of fluid, body fat or adipose tissue or lean mass, namely bone mineral deposits, muscle, tendon, and other connective tissue. Weight loss can either occur unintentionally due to malnourishment or an underlying disease or arise from a conscious effort to improve an actual or perceived overweight or obese state. "Unexplained" weight loss that is not caused by reduction in calorific intake or exercise is called cachexia and may be a symptom of a serious medical condition. Intentional weight loss is commonly referred to as slimming.

This coaching is for a minimum of six months up to one year. The focus is to identify and prioritize developmental issues and goals with an action plan. The coach will gather data via a client questionnaire, a 360 degree feedback process, and/or other diagnostic assessments such as Myers-Briggs, Strength Finders, etc. The coach is responsible for working with the executive to determine the plan, its implementation and subsequent follow-up.  The coach also lends support to the client in addressing and focusing on strategic issues of the organization, while simultaneously addressing personal developmental issues.


The concept of ADHD coaching was first introduced in 1994 by psychiatrists Edward M. Hallowell and John J. Ratey in their book Driven to Distraction.[8] ADHD coaching is a specialized type of life coaching that uses specific techniques designed to assist individuals with attention-deficit hyperactivity disorder. The goal of ADHD coaching is to mitigate the effects of executive function deficit, which is a typical impairment for people with ADHD.[9] Coaches work with clients to help them better manage time, organize, set goals and complete projects.[10] In addition to helping clients understand the impact ADHD has had on their lives, coaches can help clients develop "work-around" strategies to deal with specific challenges, and determine and use individual strengths. Coaches also help clients get a better grasp of what reasonable expectations are for them as individuals, since people with ADHD "brain wiring" often seem to need external mirrors for accurate self-awareness about their potential despite their impairment.[11]
Hypnosis -- or hypnotherapy -- uses guided relaxation, intense concentration, and focused attention to achieve a heightened state of awareness that is sometimes called a trance. The person's attention is so focused while in this state that anything going on around the person is temporarily blocked out or ignored. In this naturally occurring state, a person may focus his or her attention -- with the help of a trained therapist -- on specific thoughts or tasks.
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