Competence of the coach is the fourth important factor that is often mentioned to determine success in the coaching arrangement. At a minimum coaches should be creditable, educated and certified. They should have a coaching process that includes helping the client set an action plan in order to change behavior as well as a process to measure change. The International Coaches Federation estimates that over 10,000 people call themselves coaches, yet not all are effective. The coach should have a philosophy of coaching for sustainable change; in other words, the coaching commitment should be “transformational” and not “transactional”.

I encourage you to take some time to become familiar with our services and the resources that are available to you in our website. You can learn more about (a) the sport psychology services that we can provide to athletes, coaches, teams, and other performers, (b) the sport psychology educational opportunities that are available through UNT, (c) our ongoing sport psychology research projects at the university and in the community, and (d) the sport psychology resources that we have developed for athletes, coaches, teams, and parents, and made available to you in this site. If you have any questions about our work, please feel free to contact us via email ([email protected]) or phone 940-369-SPORT (7767). 


Although there are different techniques, clinical hypnotherapy is generally performed in a calm, therapeutic environment. The therapist will guide you into a relaxed, focused state and ask you to think about experiences and situations in positive ways that can help you change the way you think and behave. Unlike some dramatic portrayals of hypnosis in movies, books, or on stage, you will not be unconscious, asleep, or in any way out of control of yourself. You will hear the therapist’s suggestions, but it is up to you to decide whether or not to act on them.
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