Consider Rob Bernstein. (In the interest of confidentiality, I use pseudonyms throughout this article.) He was an executive vice president of sales at an automotive parts distributor. According to the CEO, Bernstein caused trouble inside the company but was worth his weight in gold with clients. The situation reached the breaking point when Bernstein publicly humiliated a mail clerk who had interrupted a meeting to get someone to sign for a parcel. After that incident, the CEO assigned Tom Davis to coach Bernstein. Davis, a dapper onetime corporate lawyer, worked with Bernstein for four years. But instead of exploring Bernstein’s mistreatment of the support staff, Davis taught him techniques for “managing the little people”—in the most Machiavellian sense. The problem was that, while the coaching appeared to score some impressive successes, whenever Bernstein overcame one difficulty, he inevitably found another to take its place.

Today, hypnotherapists will suggest that smokers associate cigarettes with unpleasant tastes, odors, or sensations — for instance, that cigarette smoke smells like bus fumes, that the smoke has a nasty taste, or that it will cause you to suffer from dry mouth. They might also suggest that smokers believe that they have lost the desire to smoke and can easily cope with their nicotine withdrawal symptoms.
In today’s modern era of 24-hour meal delivery and extra-large food portions, many people are confused about how much and how often to eat. Gueron says one of the most common questions she gets is, “How late can I eat dinner and still lose weight?” Recently, several studies have shown that avoiding food past certain hours of the day or intermittent fasting can promote weight loss. She says a moderate approach that boosts weight loss and comes without apparent side effects for the healthy individual is the 12-hour intermittent fasting approach. An example is having your first morning meal no earlier than 7 a.m. and your last evening meal no later than 7 p.m. Thus, 12 hours without food or caloric beverages consumed gives your body time to rest from eating and promotes fat burning without unnecessary hunger that daytime fasting can cause.
Although descriptions of psychic disorders date back to antiquity, the practice of psychiatry in its contemporary form only began to take shape in the late 19th and early 20th centuries, when psychiatry split off from neurology as a distinct medical specialty. Modern psychotropic medications first emerged in the 1950s, ushering in an age of “biological psychiatry” wherein mental suffering was medicalized and increasingly understood from the vantage point of neuroscience and related fields.
And whereas coaching was once viewed by many as a tool to help correct underperformance, today it is becoming much more widely used in supporting top producers. In fact, in a 2004 survey by Right Management Consultants (Philadelphia), 86 percent of companies said they used coaching to sharpen the skills of individuals who have been identified as future organizational leaders.
Look for a hypnotherapist who is a member of the American Society of Clinical Hypnosis (ASCH) or the Society for Clinical and Experimental Hypnosis. To be a member of either of these organizations, a hypnotherapist must have a doctorate level degree in medicine, dentistry, or psychology, or a master’s degree in nursing, social work, psychology, or marital/family therapy plus a specific number of hours of approved training in hypnotherapy. In some cases, accredited, doctoral-level practitioners of alternative health care, such traditional Chinese medicine, may also be approved for membership. Of course, in addition to looking at qualifications, you should also find a hypnotherapist with whom you feel confident and comfortable in a therapeutic relationship.
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