We have created the two-year part-time Ashridge Masters in Executive Coaching in response to the emergence of executive coaching as an established and distinct profession within the international field of individual and organizational development. Our aim is to raise the standard of coaching both professionally and ethically. The program draws on theories from complexity science, sociology and psychology to come to a distinct understanding of organizations and hence the role of both coaches and clients.

One of the most popular behaviorist solutions is assertiveness training. This technique is most often used to help individuals cope with situations that evoke intense negative feelings—for example, helping drug addicts to “just say no” to temptation. Executive coaches use assertiveness training in a number of contexts. For instance, many coaches working with executives who appear to be lacking confidence employ the technique in an effort to get them to perform better. Unfortunately, learning effective responses to stressors often fails to help corporate executives deal with their intrapsychic pressures.

The coaching-style preference is also a factor for coaching success. The coach and the executive are agreeing to enter into a “relationship” therefore style preferences and compatibility can impact the outcomes. It is important that the coach and the client agree on how the client prefers to receive help, what they want to focus or work on, and when they want to receive it.
Mental toughness is a psychological edge that helps one perform at a high level consistently. Mentally tough athletes exhibit four characteristics: a strong self-belief (confidence) in their ability to perform well, an internal motivation to be successful, the ability to focus one’s thoughts and feelings without distraction, and composure under pressure.[29] Self-efficacy is a belief that one can successfully perform a specific task.[30] In sport, self-efficacy has been conceptualized as sport-confidence.[31] However, efficacy beliefs are specific to a certain task (e.g., I believe I can successfully make both free throws), whereas confidence is a more general feeling (e.g., I believe I will have a good game today). Arousal refers to one's physiological and cognitive activation. While many researchers have explored the relationship between arousal and performance, one unifying theory has not yet been developed. However, research does suggest perception of arousal (i.e., as either good or bad) is related to performance.[32] Motivation can be defined broadly as the will to perform a given task. People who play or perform for internal reasons, such as enjoyment and satisfaction, are said to be intrinsically motivated, while people who play for external reasons, such as money or attention from others, are extrinsically motivated.[33]
The first use of the term "coach" in connection with an instructor or trainer arose around 1830 in Oxford University slang for a tutor who "carried" a student through an exam.[4] The word "coaching" thus identified a process used to transport people from where they are to where they want to be. The first use of the term in relation to sports came in 1861.[4] Historically the development of coaching has been influenced by many fields of activity, including adult education, the Human Potential Movement, large-group awareness training (LGAT) groups such as "est", leadership studies, personal development, and psychology.[5][6]

"Are you overwhelmed by your stress, emotions, or current ways of thinking? Maybe you are struggling with anxiety, depression, a romantic or family relationship, decision, or difficult adjustment/transition period? Regardless of what you are facing, I work from a belief that all people have resilience to face life's challenges-and my role is to help you find that strength within yourself. With every client, I am genuinely interested in learning more about you and how I can be most helpful-which means I will use an individualized/customized approach, as opposed to a "one-size fits all" treatment."

Sport psychology can be used to help understand what motivates athletes and what makes them perform better. Professionals in this field are very knowledgeable and compassionate regarding the challenges and pressures that most athletes face today. Athletes that take advantage of counseling from a sport psychologist will often be better contenders and have more fulfilling careers.


Careers in sports psychology cover a range of areas. Sports psychologists may practice in a hospital, clinic, gym, physical rehabilitation center, high school or university. Some may work in private practice or provide contracted consulting services to clients in other settings. Professionals in this area are often employed as part of a team of specialists, assembled from a variety of disciplines to maximize health and wellness among athletes, coaches, teams, parents of athletes, fitness professionals and more. Whatever the nature of their practice, sports psychologists should possess the following skills and competencies:
The true value of coaching is difficult to measure, but since JDA added coaching sessions to its Emerging Leader Program, work project quality has been higher and outcomes have improved. Further, 75 percent of folks who go through the program are promoted at least one level or more. Clark is planning to continue JDA’s coaching investment specifically to increase bench strength and to make sure future leaders in the organization are prepared.

According to the Dietary Guidelines for Americans those who achieve and manage a healthy weight do so most successfully by being careful to consume just enough calories to meet their needs, and being physically active.[9] According to the U.S. Food and Drug Administration (FDA), healthy individuals seeking to maintain their weight should consume 2,000 calories (8.4 MJ) per day.[citation needed]


Your hypnotherapist will begin your first session by asking questions about your medical history and the issue that brought you in. He will likely give you an explanation of hypnosis and how it works, and then will guide you into your first trance. The therapist will also probably teach you some self-hypnosis techniques, so you can reinforce the hypnotherapy on your own. Hypnotherapy sessions typically last about an hour.
Executive coaching is hot. What was stigma ("You're so broken you need a coach?") has become status symbol ("You're so valuable you get a coach?"). Tiger Woods and Michael Phelps have coaches. Even President Barack Obama has a coach, if you count David Axelrod. Microsoft 's young high-potential leaders get coaches. If elite athletes and organizations think they need coaches, shouldn't you have one too? Shouldn't we all?
Three years for not smoking!!! Thank you Rita! We could not have done it without you. My husband wanted to quit. It was his idea, but when we did it, he couldn't handle it. It was horrific! The cigarette is so powerful. But I called Rita on a Sunday. And she called right back. Spoke with my husband, came up with a plan and two weeks later he saw Rita. After the session we left, went to eat, ran errands, and then home. All of a sudden Kevin says "I didn't have a cigarette!!" And now three years later no smoking!! Thanks to Rita. I did the math, because we not smoking a pack (each) a day for these three years, we have saved $10,400!!! And our life!!! It's just so much better!! Thank you Rita
Coleman Griffith worked as an American professor of educational psychology at the University of Illinois where he first performed comprehensive research and applied sport psychology. He performed causal studies on vision and attention of basketball and soccer players, and was interested in their reaction times, muscular tension and relaxation, and mental awareness.[11] Griffith began his work in 1925 studying the psychology of sport at the University of Illinois funded by the Research in Athletics Laboratory.[12] Until the laboratory's closing in 1932, he conducted research and practiced sport psychology in the field. The laboratory was used for the study of sports psychology; where different factors that influence athletic performance and the physiological and psychological requirements of sport competitions were investigated. He then transmitted his findings to coaches, and helped advance the knowledge of psychology and physiology on sports performance. Griffith also published two major works during this time: The Psychology of Coaching (1926) and The Psychology of Athletics (1928). Coleman Griffith was also the first person to describe the job of sports psychologists and talk about the main tasks that they should be capable of carrying out. He mentioned this in his work “Psychology and its relation to athletic competition”, which was published in 1925.[13] One of the tasks was to teach the younger and unskilled coaches the psychological principles that were used by the more successful and experienced coaches. The other task was to adapt psychological knowledge to sport, and the last task was to use the scientific method and the laboratory for the purpose of discovering new facts and principles that can aid other professionals in the domain.

Sports psychologists in the U.S. comprise a niche within a broad category that also includes social and forensic psychologists, among other less populated specialties. According to the Bureau of Labor Statistics, sports psychologists are expected to grow in number by 11% nationwide from 2012 to 2022. This category of psychologists can expect to see approximately 1,400 new jobs by 2022, according to BLS projections.
It is used for a wide variety of applications, and studies into its efficacy are often of poor quality[2] which makes it difficult to determine efficacy. Several recent meta-analyses and systematic reviews of the literature on various conditions have concluded that the efficacy of hypnotherapy is "not verified",[3] that there is no evidence[4][5] or insufficient evidence[6][7] for efficacy.
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