Some exercise and sport psychology professionals are also licensed psychologists, who are doctorally trained individuals who have met their state's educational and training requirements and passed a comprehensive exam. These psychologists undergo specialized postdoctoral training in how to optimize athletes' performance and well-being. Only licensed psychologists may call themselves psychologists. 
Graduate and post-graduate students typically complete advanced coursework in exercise science, kinesiology and clinical psychology. A one-year internship through a program approved by the American Psychological Association (APA) may be an additional requirement for graduation. Continuing education and training is available through several professional organizations, including the APA and the Association for Applied Sport Psychology, once state licensing or certification as a psychologist is obtained.

In 2008 between US$33 billion and $55 billion was spent annually in the US on weight-loss products and services, including medical procedures and pharmaceuticals, with weight-loss centers taking between 6 and 12 percent of total annual expenditure. Over $1.6 billion a year was spent on weight-loss supplements. About 70 percent of Americans' dieting attempts are of a self-help nature.[23][24]


Self-talk refers to the thoughts and words athletes and performers say to themselves, usually in their minds. Self-talk phrases (or cues) are used to direct attention towards a particular thing in order to improve focus or are used alongside other techniques to facilitate their effectiveness.[61] For example, a softball player may think "release point" when at bat to direct her attention to the point where the pitcher releases the ball, while a golfer may say "smooth stroke" before putting to stay relaxed. Research suggests either positive or negative self-talk may improve performance, suggesting the effectiveness of self-talk phrases depends on how the phrase is interpreted by the individual.[62] However, the use of positive self-talk is considered to be more efficacious[63] and is consistent with the associative network theory of Gordon Bower[64] and the self-efficacy tenet within the broader Social Cognitive Theory of Albert Bandura.[65][66] The use of words in sport has been widely utilized. The ability to bombard the unconscious mind with one single positive phrase, is one of the most effective and easy to use psychological skills available to any athlete.

Although hypnotherapy can seem strange, perhaps even implausible, it is regarded as potentially effective in treating a variety of ailments, particularly phobias, addictions, and problematic habits. Hypnosis may also be used to help patients cope with stress, smoking cessation, and chronic pain, and some women even opt to use hypnosis to manage the pain of childbirth. In patients with trauma-related conditions such as posttraumatic stress (PTSD), therapists may attempt to talk to clients about their traumatic memories under hypnosis.


Welcome to the UNT Center for Sport Psychology and Performance Excellence website. I appreciate you taking this opportunity to learn more about our Center and the work we do at the university and in the community. The Center for Sport Psychology is a national leader in (a) providing services to athletes, coaches and teams, (b) educating future sport psychologists as well as current coaches and sport administrators, (c) conducting research with exercisers and sport participants, and (d) working with the community, such as youth sport programs, to make sport a more enjoyable and meaningful experience. Simply put, our mission is to help you reach your performance goals, whatever they may be, and find passion in what you do.
"It is my belief that psychotherapy has the best chance to be effective when the client and therapist have a strong therapeutic alliance. That is, they have a good working relationship and are working toward exactly the same goals using methods or approaches best suited for the client. I strive to achieve this by providing a warm and safe climate, listening closely to the needs of my clients, and discussing our options and strategies."

These are just a few of the questions that sport psychologists try to answer. Sports psychology is a branch of psychology that focuses on how individuals are affected by playing sports as well as how to improve a person's mindset in order to excel at sports. A sport psychologist understands that individuals who play sports must be healthy in both their bodies and minds in order to succeed. At times, some athletes need help overcoming psychological issues that do not allow them to play to their full potential. Reducing stress and extreme anxiety before events often leads to better performances by athletes.
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Rita is the real deal. First, you have to believe it is going to work... then you go see Rita and she will make your dreams come true.  I saw Rita for smoking...  I had smoked on and off socially since college.  Then I picked up the nasty habit full time because all my co-workers were doing it and I thought it relieved stress. Here I was... a 30 year old woman smoking 2-3 packs a week and buying cigarettes when I really shouldn't have been spending my money that way.  Not long after I couldn't breath, was hacking up my lungs, and embarrassed of the smell and reputation of being a "smoker"... I tried to quit and after many unsuccessful attempts I thought about hypnosis.  It was almost comical but I was willing to do anything to stop this nasty addiction.  
Sport psychology (or sports psychology) is the study of the psychological and mental factors that affect and are affected by participation and performance in sport, exercise, and physical activity. It is also a specialization within the brain psychology and kinesiology that seeks to understand psychological/mental factors that affect performance in sports, physical activity, and exercise and apply these to enhance individual and team performance. It deals with increasing performance by managing emotions and minimizing the psychological effects of injury and poor performance. Some of the most important skills taught are goal setting, relaxation, visualization, self-talk, awareness and control, concentration, confidence, using rituals, attribution training, and periodization.
Since hypnotherapy is an adjunct form of therapy, used along with other forms of psychological or medical treatment, there are many applications. Hypnotherapy can be used to treat anxiety, phobias, substance abuse including tobacco, sexual dysfunction, undesirable spontaneous behaviors, and bad habits. It can be used to help improve sleep, learning disorders, communication, and relationship issues. Hypnotherapy can aid in pain management and help resolve medical conditions such as digestive disorders, skin issues, and gastrointestinal side effects of pregnancy and chemotherapy. It can also be used by dentists to help patients control their fears or to treat teeth grinding and other oral conditions.
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