Practice in the field of applied sport and exercise psychology usually involves a combination of individual and group consulting or counseling depending on the style of the professional conducting the intervention and the needs of the client.  Although there are many specific concepts within applied sport and exercise psychology (e.g., goal setting, concentration, motivation, relaxation, imagery), the general goal is to teach mental skills necessary to perform consistently in training and competition, increase adherence to exercise programs, and to help individuals realize their potential.


Before people subject themselves to hypnotherapy they are advised to learn as much about the process and about the chosen therapist as is necessary to feel comfortable. Rapport and trust are two key ingredients in making a potential hypnotherapy patient comfortable. Therapists should be open and willing to answer all questions regarding qualifications, expertise, and methods used. A well-qualified professional will not undertake the use of hypnosis without interviewing the patient to ascertain their level of understanding of the process. This is very important for two reasons. First, it allows the patient the opportunity to have questions answered and to develop some rapport with the therapist. Second, it is important for the therapist to know the patient's expectations since meeting these expectations will enhance the likelihood of success.
An often-overlooked intangible benefit of executive coaching is stress reduction. Executive coaches can empower executives with an arsenal of tools and tactics to combat stress and, in turn, improve productivity levels. A study by Jan Ramsøy and Sigrid Stover Kjeldsen, in cooperation with the Norwegian University of Life Sciences, found that coaching reduced executives’ stress levels by, on average, 18 percent after only eight to 10 coaching conversations (some participants experienced stress level reductions as high as 47 percent). Perhaps what’s most powerful is the fact that effective coaching appears to be contagious! Research by Dr. Sean O’Connor & Dr. Michael Cavanagh of The University of Sydney found that the closer employees are situated to individuals who have participated in coaching, the higher their levels of well-being.
Returning to play after an injury can sometimes be difficult for many athletes depending on the nature of the injury. Athletes are often left with “mental scars” long after an injury is physically healed. A sports psychologist can help injured athletes cope better with the pressures associated with returning to a prior level of performance–pre-injury.

Bush has difficulty adhering to his physical therapy regimen after a sports injury; Dr. Banks is able to help him with motivation and consistency in maintaining these appointments and exercises. Bush is also experiencing pain from his injury, and Dr. Banks is able to teach him mental exercises like meditation that will help relieve some of the pain.

But if you’re ready, hypnosis can be a powerful tool. A classic hypnosis study looked at the use of hypnotherapy for a range of conditions. The study found that hypnotherapy takes an average of just six hypnotherapy sessions to make long-lasting change, while psychoanalysis takes 600. Plus, hypnosis was highly effective; after 6 sessions 93 percent of participants, while the psychoanalysis group had just a 38 percent recovery rate.
Returning to play after an injury can sometimes be difficult for many athletes depending on the nature of the injury. Athletes are often left with “mental scars” long after an injury is physically healed. A sports psychologist can help injured athletes cope better with the pressures associated with returning to a prior level of performance–pre-injury.
The landscape of leading organizations is changing, and more companies are turning to coaches to increase their effectiveness and sustainability. To meet that demand, our Certificate in Executive Coaching takes an innovative approach to developing the skills students need to improve the performance and satisfaction of individuals and teams to achieve organizational goals.

Thanks for your article Nadine. There is now further evidence of the Coaching Ripple Effect in the groundbreaking research by Dr Sean O’Connor & Dr Michael Cavanagh (2013). They are in fact colleagues of Tony Grant at the University of Sydney. To give a balanced view, Tony’s article on ROI as a poor measure of coaching success (2012) is also worth a read.


The book gives examples of induction methods, including what is now called the classic "Dave Elman Induction", as well as the use of hypnosis in dozens of physical and mental conditions. Since these uses are reserved today only for licensed professionals, and since licensed professionals usually shy away from or shun anything that is not considered mainstream, hypnosis is most often used today for behavior modification issues, such as weight loss or smoking cessation.
10. Positive Images: When your are exercising, use your positive mental images throughout your workout to create feelings of speed and power. (e.g., If you’re walking or running and you come to an unexpected hill visualize a magnet pulling you effortlessly to the top). Use visualization before, during and after your training to build confidence and new motivation.
Three years for not smoking!!! Thank you Rita! We could not have done it without you. My husband wanted to quit. It was his idea, but when we did it, he couldn't handle it. It was horrific! The cigarette is so powerful. But I called Rita on a Sunday. And she called right back. Spoke with my husband, came up with a plan and two weeks later he saw Rita. After the session we left, went to eat, ran errands, and then home. All of a sudden Kevin says "I didn't have a cigarette!!" And now three years later no smoking!! Thanks to Rita. I did the math, because we not smoking a pack (each) a day for these three years, we have saved $10,400!!! And our life!!! It's just so much better!! Thank you Rita
Skill commonly used for enhancing motivation, focusing attention on the aspects of performance that are most in need of improvement, or facilitating rehabilitation from injury. The establishment of a goal-setting program often includes several common components, including: emphasis on skill development (not the outcome, such as winning), identifying target dates for attaining goals, identifying goal achievement strategies, and providing regular goal evaluation.
Sports psychology seems like a vital component of getting athletes in the right mindset for optimal performance and well-being, and its benefits were first being realized in the early-to-mid 1900s. The history of sports psychology began with experiments and research of athlete's performance to provide enhanced mental edge to compliment physical ability.

I found Rita accidentally on Yelp. I tried to do the hypnosis before, but first thing I did after I left the hypnotist- smoke a cigarette. After reading the reviews about Rita, I decided to try again. Today is three month and five days since I saw Rita and I didn't smoke one cigarette since. For me it was extremely easy, I left the office after the session with Rita and I didn't want to smoke any more. I have been in a lot of stress lately, and I still didn't smoke! Amazing! This is absolutely real! If you want to stop smoking - go to see Rita. Rita, thank you so very much for what you do. You are a real gem!


For many people, playing sports is a fun way to stay fit, and compete with friends and peers. A select few might also make a pretty decent living by playing professional sports. But what makes some strive to play sports, to compete? What makes some push themselves to their limits for nothing more than the satisfaction of winning? How does playing sports affect people mentally and emotionally?
Sports psychology is a hybrid field in which scientific theories about human perception, memory and motivation are applied in physiological contexts including biomechanics and kinesiology. As with other psychological fields of study, extensive education and training is required, usually including a doctoral degree and several years of postgraduate training.
Most people understand transference as “falling in love” with one’s therapist. While this can be a manifestation, it paints an incomplete picture of the phenomenon. Transference can be positive or negative. Essentially, it is a powerful feeling for someone whose traits mirror those of a significant person—typically a parent—from one’s past. Garvin formed a positive transference toward Nelson (who “saved” his COO). That placed Garvin in the role of an information-dependent child vis-à-vis an expert parent. Garvin relied on his coach to come up with best practices for handling problem executives. CEOs often form these sorts of relationships with their coaches.
Elite athletes, dancers and singers all have coaches. It would be inconceivable to expect a person to go it alone in professions like those without one. They require consistently high performance and support. The business world is no different. Executives interact in an equally demanding environment leading people in today’s complex, competitive global marketplace. Therefore, being offered a professional coach is often seen as a perk on most jobs; it’s a sign that an organization is investing in a leaders’ success.
Graduate and post-graduate students typically complete advanced coursework in exercise science, kinesiology and clinical psychology. A one-year internship through a program approved by the American Psychological Association (APA) may be an additional requirement for graduation. Continuing education and training is available through several professional organizations, including the APA and the Association for Applied Sport Psychology, once state licensing or certification as a psychologist is obtained.
The ultimate aim is for student-athletes to graduate with strong self-regulation skills and be equipped with the necessary mental skills to cope with sport competition, training, and general life challenges. As active members of multi-disciplinary service teams, the sport psychologists collaborate in an interdisciplinary way with coaching, sport science and medical professionals to help student-athletes reach their potential. Research is also carried out in this section which is both applied and relevant to core business.
I've have had problems with my teeth and have had many pulled. About 2 years ago I quit smoking, I knew I had to if I wanted to save the remaining teeth. And let me tell you, it is a bummer not to be able to eat! I spent good money on a nicotine replacement medicine and I did stop smoking for about 9 months. Then a friend was smoking a cigarette at my house and I smoked one too. It wasn't long before I was a smoker again. It is depressing and I knew I had to quit again, but couldn't get myself to do it. I needed help.

What’s especially compelling about investments in executive coaching is the fact that, when executed properly, there’s an associated ripple effect. A 2013 study by Anthony Grant found that executives who received coaching experienced effects that transferred over into the executives' family life, including heightened work–life balance and improved relationships with family members. It has also been my clients’ experience that for every executive coached, hundreds of others are positively affected, including their manager, their peers, their direct reports, and those employees’ direct reports as well. This extends to hundreds of people, and even more if one counts customers.

One of the most popular behaviorist solutions is assertiveness training. This technique is most often used to help individuals cope with situations that evoke intense negative feelings—for example, helping drug addicts to “just say no” to temptation. Executive coaches use assertiveness training in a number of contexts. For instance, many coaches working with executives who appear to be lacking confidence employ the technique in an effort to get them to perform better. Unfortunately, learning effective responses to stressors often fails to help corporate executives deal with their intrapsychic pressures.
"In counseling, the first step can be the hardest. I'm EMDR certified so my primary focus is abuse/trauma or anxiety. If you're struggling with anxiety, trauma, PTSD, abuse, domestic violence, depression, stress, dating, or career; I can help! I'm an expert in LISTENING with a specialty in HOPE. I will listen and guide you to find your courage to overcome the past and face the challenges ahead. Together we will discover your healing power to change by building on your strengths, increasing your self-confidence, and empowering yourself to move forward."
There are different approaches that a sports psychologist can use while working with his clients. For example, the social-psychological approach focuses on the social environment and the individual's personality, and on how complex interactions between the two influence behavior. The psycho-physiological approach focuses on the processes of the brain and their influence on physical activity, and the cognitive-behavioral approach analyzes the ways in which individual thoughts determine behavior. Generally, there are two different types of sport psychologists: educational and clinical.
Here's one way to look at it. If an experience—through coaching or anything else—reveals an interest that leads an executive away from the firm, everyone stands to gain. The executive finds a better fit and, ideally, a space in the firm becomes available to someone who is motivated by the challenges at hand. It's much the same thinking that companies have gone through regarding leadership-development programs at large. The occasional departure of a manager in whom the firm has invested a great deal is offset many times over by the increased value of those who remain.

"I provide counseling services to children, teens, adults, couples, and families. Expectations: A warm, direct, nurturing, and supportive experience, as we identify and address immediate and underlying sources of distress impeding your ability to live a happier and more fulfilling life. I individualize an eclectic mix of mindfulness, cognitive behavioral, and solution-focused therapy techniques with each client. As our academic and career experiences are a significant part of our lives, I also provide assessment, academic, career counseling services- including: attention (diagnostic) assessments, memory improvement therapy, study skills training, attention training, executive coaching, and organizational and time management skills training."
According to many sources including the National Center for Biotechnology Information (NCBI) which is part of the United States National Library of Medicine and a branch of the National Institutes of Health (NIH), hypnosis is scientifically proven to help relieve both mental challenges and physical pains. Hypnosis can alleviate stress and reduce pain after surgeries, has been shown to relieve anxiety in children in the emergency room, and can be useful for managing pain associated with everything from arthritis to migraines. Hypnosis is non-invasive and gives you a way to control pain or discomfort that might otherwise seem out of your hands. Hypnosis shouldn’t be used as a substitute for medical care, but may be an excellent complementary tool that is best provided by a trained therapist or licensed medical provider. The University of Maryland Medical Center shares many conditions for which hypnosis can be useful:

9. Power Words: Make positive self-statements continually. Negative thinking is common; everyone has an inner critic. Become aware of these thoughts early on. Don’t fight with them; simply acknowledge their presence, and then substitute positive power words. (e.g., When you’re thinking: “This hurts too much, I want to lay down and die”; say to yourself: “This feeling is connected with getting healthier and doing my absolute best.”)
Please put your mind at rest - every hypnosis download is crafted by our team of 4 experienced hypnotherapists, so you are getting the very best self hypnosis available. With over 24,000 people trained and more than 600,000 mp3 audios purchased, we are the world's largest hypnosis provider. However, we realize that not all downloads work equally well for everybody, so if you find this doesn't do what you wanted, simply let us know within 90 days and we will refund you in full, no questions asked (One order per customer).
"When going out for fast food, I used to get the large-size value meal. Now, I satisfy a craving by ordering just one item: a small order of fries or a six-piece box of chicken nuggets. So far, I've shaved off 16 pounds in seven weeks, and I'm on track to being thinner than my high school self for my 10-year reunion later this year." —Miranda Jarrell, Birmingham, AL
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My weight had been an issue my whole life. I was always the chubby kid, always taller and bigger than my peers. Because of that, I was uncomfortable and depressed. I remember gym class in particular, because I was slower than all the other kids. It was an especially difficult time for me because it’s where I experienced the most bullying. When I was 18, the summer I had just graduated from high school, I lost all my friends. I was miserable, alone, depressed, and suicidal. It was after a failed suicide attempt that I realized I didn’t want to live my life like this anymore. I wanted to be comfortable and confident in my own skin.
Second, students can pursue a doctorate within the Psychology Department’s APA-accredited counseling psychology program and then select sport psychology as their specialization. Students who graduate from the doctoral program will be eligible for licensure as a psychologist and certification as a sport consultant through the Association for Applied Sport Psychology. To learn more about this degree option, click here.
McGrail believes that the approach Margaret took should work for most people: “It uses the power of the mind to change the behavior, and it is the mind that creates the addiction to smoking 10, 20, or 30 cigarettes a day. In hypnosis, we’re using that same power, much like a computer, to make those changes.” McGrail finds out what he needs to know about the person’s relationship with tobacco: history, triggers, and motivations for stopping. “The suggestions I give while I verbally guide them through their program make them start thinking about smoking as something they don’t want — or have — to do,” he explains. Instead, they can choose appropriate outlets for the energy they once devoted to smoking. For example, Jonathan, a 34-year-old database manager from Atlanta who’d smoked for 16 years when he decided to quit with the help of a $1.99 app on his iPhone, washed his clothes — even when they were clean — instead of lighting up. He also performed breathing exercises when he was tempted. A little silly, sure, but infinitely better for him than a pack of Parliaments.
Jump up ^ The revised criteria, etc. are described in Yeates, Lindsay B., A Set of Competency and Proficiency Standards for Australian Professional Clinical Hypnotherapists: A Descriptive Guide to the Australian Hypnotherapists' Association Accreditation System (Second, Revised Edition), Australian Hypnotherapists' Association, (Sydney), 1999. ISBN 0-9577694-0-7.
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