“With hypnosis, you might help someone stop smoking by suggesting the taste or smell of cigarettes is worse than it actually is. But a hypnotherapist can also use age regression to examine the impulse that fuels the client’s habit and discover old conclusions and behaviors. The healing will take place when the client creates new conclusions about old memories and chooses new behaviors rather than smoking.”
The Masters in Executive Coaching is a pathway to becoming a fully accredited executive coach, while the Postgraduate Diploma in Organizational Supervision helps experienced coaches build their status as senior practitioners and supervisors of coaches and consultants. Take your career to the next level, learn about yourself as a coach, and network with some of the leading practitioners in the field.
Today my daughter reminded me that I have been a non-smoker for an entire month, hearing her say I am so proud of you made me want to cry a little.... I can't help but to be, ever so great full to Rita for helping me lock up and put away that cigarette monster that took up residence inside of me for twenty-one years - Thank You Rita! Thirty days later the thought of a cigarette is more and more random and I couldn't be more happier and feeling free! It is with out hesitation that I would and will recommend Rita to my friends and family who are ready stop and are looking for that extra help to stop.

Elite athletes, dancers and singers all have coaches. It would be inconceivable to expect a person to go it alone in professions like those without one. They require consistently high performance and support. The business world is no different. Executives interact in an equally demanding environment leading people in today’s complex, competitive global marketplace. Therefore, being offered a professional coach is often seen as a perk on most jobs; it’s a sign that an organization is investing in a leaders’ success.


With an emphasis on quality, we strive to create, develop and produce the best self hypnosis audio programs we possibly can. Our professionally produced, life-enhancing recordings are authored by our team of vocally talented hypnotherapists – and supported by our hugely experienced script writers, who have a combined 75+ years of experience in the field of hypnotherapy.
"Are you overwhelmed by your stress, emotions, or current ways of thinking? Maybe you are struggling with anxiety, depression, a romantic or family relationship, decision, or difficult adjustment/transition period? Regardless of what you are facing, I work from a belief that all people have resilience to face life's challenges-and my role is to help you find that strength within yourself. With every client, I am genuinely interested in learning more about you and how I can be most helpful-which means I will use an individualized/customized approach, as opposed to a "one-size fits all" treatment."
A lot has been written about how the future of work will focus on artificial intelligence, robotics, machine learning, etc. Some describe a future where most of the work still done by human beings will require strong interpersonal skills and emotional intelligence. Since organizations will be placing a premium on those skills, it's very likely that executive coaching will be in high demand and focus even more on those types of skills than today. - Kathy Bernhard, KFB Leadership Solutions
"As a licensed psychologist, I offer counseling services for children, adolescents, and adults. Specializing in Sport Psychology, I am a Certified Mental Performance Consultant by the Association for Applied Sport Psychology and a registered Sport Psychologist with the U.S. Olympic Committee. My passion is helping children, adolescents and adults achieve well-being, balance, and peak performance by empowering them with skills to handle stressors in life and pressures of competition. I provide traditional counseling and sport psychology services to youth athletes, adolescents, and adults. I offer appointments in my office or by video conference online."
I'm excited to share what I've learned from amazing leaders, from other inspiring coaches, by applying solid social science, and by making plenty of mistakes. We coaches, too, need a daily dose of Seneca. We can always keep getting better at helping leaders get better. And leaders who want to do even better can make the world even better. So, whether you're coaching leaders formally or informally, or if you want to apply to yourself what's proven to work for senior leaders everywhere, join me in my LinkedIn learning course on executive coaching.
There are a number of ways to work with athletes but investing in a comprehensive education will allow for the greatest number of professional opportunities down the line. If you have a passion for helping people overcome obstacles and achieve success, it is worth investigating which training path will ensure you the highest level of competence that you can attain.

In a study by Diane E. Lewis, respondents identified a variety of reasons for hiring executive coaches. [4] The reasons cited below encompass both problem solving and developmental emphases. They could also be described as change-oriented, with an emphasis on supplementing and refocusing the participant’s skills, or growth-oriented, with an emphasis on accelerating the learning curve for high-potential or recently promoted executives. The percentage of respondents citing that particular reason is in parenthesis:


interpersonal communication. They need to deepen the social and emotional intelligence that are so essential in executive leadership roles. They need to pay closer attention to nonverbal communication as manifested in their body language, tone of voice, and facial expression. They need to improve their stress management skills, so that they don’t come across to others as frustrated, irritable, or dismissive.
Feedback shouldn’t be a surprise. Hopefully, he has been receiving feedback along the way about specific behaviors that he has needed to change. Start out by stating your intent in giving the feedback. For example, “My goal in giving you this feedback is for you to be able to step up and get that promotion….” Then describe the actual behavior that you noticed and the situation in which it occurred (i.e., “You did not show up to the last three of our staff meetings”), the impact that it had (i.e., “this upset the rest of the team who were counting on getting key updates from you so they could move forward with their projects”), and then articulate the desired results (“I’d like for you to be at all of our staff meetings from now on. If you can’t attend, I’d like for you to let me know and to send someone from your team in your absence”).
Jump up ^ The revised criteria, etc. are described in Yeates, Lindsay B., A Set of Competency and Proficiency Standards for Australian Professional Clinical Hypnotherapists: A Descriptive Guide to the Australian Hypnotherapists' Association Accreditation System (Second, Revised Edition), Australian Hypnotherapists' Association, (Sydney), 1999. ISBN 0-9577694-0-7.
I found Rita accidentally on Yelp. I tried to do the hypnosis before, but first thing I did after I left the hypnotist- smoke a cigarette. After reading the reviews about Rita, I decided to try again. Today is three month and five days since I saw Rita and I didn't  smoke one cigarette since. For me it was extremely easy, I left the office after the session with Rita and I didn't want to smoke any more. I have been in a lot of stress lately, and I still didn't smoke! Amazing! This is absolutely real! If you want to stop smoking - go to see Rita.
“If you are looking to speed up weight loss, adding 30 minutes of cardio three times per week will certainly help burn calories and body fat,” says Amie Hoff, Certified Fitness Professional in New York City. Short on time? Hoff suggests a HIIT (High Intensity Interval Training) workout. “The idea is to push your body hard for a short burst with a period of recovery. I like to have people start with a 10 to 15 second sprint (run, bike, jump rope, run stairs or anything that gets your heart rate up) and then back off for 30 seconds to recover. As you get stronger, you will increase the sprint time and decrease the recovery period. A 15 minute HIIT session can be equivalent to a regular 30 minute cardio workout.”
Your hypnotherapist will begin your first session by asking questions about your medical history and the issue that brought you in. He will likely give you an explanation of hypnosis and how it works, and then will guide you into your first trance. The therapist will also probably teach you some self-hypnosis techniques, so you can reinforce the hypnotherapy on your own. Hypnotherapy sessions typically last about an hour.
Executive coaching is a major growth industry. At least 10,000 coaches work for businesses today, up from 2,000 in 1996. And that figure is expected to exceed 50,000 in the next five years. Executive coaching is also highly profitable; employers are now willing to pay fees ranging from $1,500 to $15,000 a day. That’s a lot more than any psychotherapist could even dream of charging. Why are companies willing to pay so much more for their coaches?
Consider Jim Mirabella, an executive earmarked for leadership at an electronic games manufacturer. Ever since the CEO had promoted him to head of marketing, Mirabella had become impossible to work with. Colleagues complained that he hoarded information about company strategy, market indicators, sales forecasts, and the like. The theory circulating through the grapevine was that Mirabella’s aim was to weaken junior executives’ ability to make informed contributions during inter-divisional strategic-planning sessions. He was assigned an executive coach.
Health coaching is becoming recognized as a new way to help individuals "manage" their illnesses and conditions, especially those of a chronic nature.[21] The coach will use special techniques, personal experience, expertise and encouragement to assist the coachee in bringing his/her behavioral changes about, while aiming for lowered health risks and decreased healthcare costs.[22] The National Society of Health Coaches (NSHC) has differentiated the term health coach from wellness coach.[22] According to the NSHC, health coaches are qualified "to guide those with acute or chronic conditions and/or moderate to high health risk", and wellness coaches provide guidance and inspiration "to otherwise 'healthy' individuals who desire to maintain or improve their overall general health status".[22]
How about taking out a pen and paper and making a list of all of the benefits you will enjoy as a non-smoker? Picture yourself in the future, say six months or a year from now. How great is it knowing that when someone offers you a cigarette you find yourself saying ‘no thanks’? Perhaps you can imagine how proud and happy you are going to feel and how proud you will be of yourself. If you’re not sure if you are ready to quit smoking but you would like to consider the possibility, we can take a closer look at your particular situation and likely help you come to a clearer understanding. The initial screening and consultation is free.
To get certified by the AASP, an individual must be a member of the organization, hold a graduate degree, demonstrate the requisite knowledge of the sports psychology field, and have several hundred hours of specific experience. Candidates with master’s degree are eligible for a provisional certification; a doctorate is required to obtain a standard certification.

Sports psychologists are hired by athletic teams and schools. A sampling of employers posting on the Association for Applied Sport Psychology website in late 2013 reveals a wide variety of organizations: Western State Colorado University, Bridgewater State University, K-State Athletics, the New York Mets. Perusing postings gives a sense of what top facilities are looking for (http://www.appliedsportpsych.org/resource-center/employment-opportunities).
Performance Consultants pioneered coaching in business over 30 years ago and continues to lead the field globally, providing executive coaching, leadership development, team development and coaching skills training for leaders and managers around the world. Through coaching interventions and our unique evaluation methods we help individuals focus on current and future achievements in a way that builds awareness of strengths, establishes personal responsibility and results in behaviour change that impacts the bottom-line.
I paid in the region of 2,000 pounds for hypnotherapy with a fully trained and registered professional hypnotherapist. The hypnotherapy made my problems worse. I find it incredibly frustrating that when I have typed letters to the hypnotherapy organisation that this hypnotherapist belongs to, a lot of what I am actually saying in the letters when explaining exactly why the hypnotherapist's treatment has made me worse, and how my problem works gets ignored. I can see that the Hypnotherapist has not interpreted my problems correctly enough. I do not believe that it is totally fair that this Hypnotherapist's work seems to be above being checked for flaws. I am suffering as a result.
One increasingly common use of coaching for senior executives focuses on the challenges of managing younger workers, and on helping executives better understand and lead a new generation of employees whose work ethics and values are different, says Stephen Fairley, president of Chicago-based Today's Leadership Coaching and coauthor of Getting Started in Personal and Executive Coaching (Wiley, 2003).

It is but one of the tools in a crowded supply closet that those who try to quit might reach for. The U.S. Department of Health and Human Services released a series of Clinical Practice Guidelines in 2008 that outlined a number of effective practices for smoking cessation. Among them, they found, were individual counseling and the use of medications like the nicotine patch and nicotine gum. Even better was combining the two. The HHS doesn’t explicitly endorse or condemn hypnotherapy.


Sport psychology is a proficiency that uses psychological knowledge and skills to address optimal performance and well-being of athletes, developmental and social aspects of sports participation, and systemic issues associated with sports settings and organizations. APA recognizes sport psychology as a proficiency acquired after a doctoral degree in one of the primary areas of psychology and licensure as a psychologist. This proficiency does not include those who have earned a doctoral degree in sport psychology but are not licensed psychologists.
I loved this book and am reading through it a second time so I can take notes. Elman shares his wisdom and advice for everything from somnambulism to the Elsdaile state. He also offers a chapter each on common health problems, ranging from allergies to phobias to sleep problems. It's funny to read a book written in the 60s, because you can see how far we've come as far as queer and women's liberation. Totally great book!
I've have had problems with my teeth and have had many pulled. About 2 years ago I quit smoking, I knew I had to if I wanted to save the remaining teeth. And let me tell you, it is a bummer not to be able to eat! I spent good money on a nicotine replacement medicine and I did stop smoking for about 9 months. Then a friend was smoking a cigarette at my house and I smoked one too. It wasn't long before I was a smoker again. It is depressing and I knew I had to quit again, but couldn't get myself to do it. I needed help.
Hypnotism is such an amorphous concept, that when I asked a couple practitioners what it is, they spent a good portion of the discussion telling me what it is not. Many of us are familiar with the process of hypnosis from the popular brand of hypnotist entertainers, where guests are plucked from nightclub audiences to go embarrass themselves on stage. Or, if not that, then from fictional depictions of a Freudian type smugly waving a stopwatch in front of a patient's face. Those are both big misconceptions, Hall explained while prepping his crowd for the descent into a state of enhanced relaxation.

Please put your mind at rest - every hypnosis download is crafted by our team of 4 experienced hypnotherapists, so you are getting the very best self hypnosis available. With over 24,000 people trained and more than 600,000 mp3 audios purchased, we are the world's largest hypnosis provider. However, we realize that not all downloads work equally well for everybody, so if you find this doesn't do what you wanted, simply let us know within 90 days and we will refund you in full, no questions asked (One order per customer).


The most talented people in your organization are an asset. Preparing them for their next role ensures they hit the ground running and their performance is at an optimal level. Offering coaching is also a clear signal that you value them and are ready to support their journey in becoming your top leaders of tomorrow. Recognizing the different realms in which leaders and organizations work, we offer coaching in a range of different programmatic solutions for your organization, teams, and individuals.
"I am a licensed professional counselor with 21 years of experience working with individuals, couples, and families. As a solution-focused therapist, my goal is to help you uncover your true potential and lead a life that is worth celebrating. While we can't change difficult situations of the past, we can work together to better understand and resolve challenges in your life."
Quit Tracker aims to motivate you in your goal to stop smoking by offering you health-based statistics that reveal the benefits that quitting smoking is having on your body. The app also aims to gamify your decision to quit by presenting you with virtual rewards as time progresses, such as movie tickets or sneakers that you can buy with the money you have saved.

Of course, hypnosis is not magic and everyone responds differently. It should also be noted that when it comes to hypnotherapy, it’s the therapy part of the equation that really counts. So by choosing this professionally produced hypnotherapy recording you will be giving yourself every chance of success. From the comfort of your own home, you can start to teach your subconscious exactly how you want to be – forever, finally, and completely free of the smoking habit!


At first meeting, coach Sean McNulty was impressive. He had a bodybuilder’s physique and a model’s face. Although he had been cocaptain of the football team at the Big Ten university he had attended, McNulty always knew that he was too small for professional sports and not studious enough for medicine or law. But realizing he had charisma to spare, McNulty decided, while an undergraduate business major minoring in sports psychology, that he would pursue a career in executive coaching. After earning an MBA from a leading university, McNulty soon became known in the local business community as a man who could polish the managerial skills of even the ugliest of ducklings.
During the next year, Nelson suggested a number of personnel changes. Since those came with the CEO’s backing, the HR director accepted them, no questions asked. Because she was afraid to buck the CEO’s handpicked adviser, the personnel director also said nothing about the problems that ensued. These stemmed from Nelson’s exclusive reliance on his profiling system. For example, in recommending the promotion of one East Coast store manager to regional director of West Coast sales, Nelson ignored the man’s unfamiliarity with the region and the people he was appointed to manage. Not surprisingly, that move—and many of Nelson’s other ill-conceived selections—bombed. To compound the problem, word of Nelson’s status and his often horrific recommendations circulated through the company like wildfire, leading many people to both fear and resent his undue influence over Garvin. The negative emotions Nelson generated were so intense that underperforming, newly promoted managers became the targets of an undeclared, but uniformly embraced, pattern of passive-aggressive behavior by the rank and file. Such behaviors ranged from not attending meetings to botching orders to failing to stock goods in a timely manner.
Schedule some uninterrupted time with the individual. When you meet, create a safe environment. Let the person know that you would like to share some feedback with him/her and state your intent in doing so. (It’s important to make the intent something they can support!) For example, “I’d like to share some feedback with you about some behaviors that I (as well as others on the team) have noticed. I want to talk to you about this so we can improve our working relationship and keep the team focused on the task at hand.” With this approach, it’s more likely he/she will be receptive to the feedback and hear what you are saying, rather than get defensive. When giving feedback—particularly constructive feedback—it is important to do the following:

The American Society for Training and Development does an annual survey of training programs in general, and provides some valuable metrics. They also have good publications on leading leadership development strategies and programs. I suggest that you talk to peers in your industry to benchmark since practices vary widely from industry to industry, and depending on organizaion size. Finally, your executive team might want to come up with your own benchmarks for success since every organization and culture requires something different (i.e., decision making may be a big issue for leaders in one organization, but no problem at all for leaders in another organization). A question for the executive team to ask is “How will we know that our leaders are being effective?” Then, determine a metric that will best measure that success factor.
Jump up ^ Mann, T; Tomiyama, AJ; Westling, E; Lew, AM; Samuels, B; Chatman, J (April 2007). "Medicare's search for effective obesity treatments: diets are not the answer". The American Psychologist. 62 (3): 220–33. doi:10.1037/0003-066x.62.3.220. PMID 17469900. In sum, there is little support for the notion that diets ["severely restricting one’s calorie intake"] lead to lasting weight loss or health benefits.

Social conditions such as poverty, social isolation and inability to get or prepare preferred foods can cause unintentional weight loss, and this may be particularly common in older people.[42] Nutrient intake can also be affected by culture, family and belief systems.[27] Ill-fitting dentures and other dental or oral health problems can also affect adequacy of nutrition.[27]
Both sport psychology (focusing on the dynamic interplay between psychological factors and athletic performance) and sport and exercise psychology (focusing on using psychological insight to increase exercise and activity levels) are essential components in empowering performance. Whether that be for professional athletes or the general population, an understanding of how the mind works can have a huge impact.
The book gives examples of induction methods, including what is now called the classic "Dave Elman Induction", as well as the use of hypnosis in dozens of physical and mental conditions. Since these uses are reserved today only for licensed professionals, and since licensed professionals usually shy away from or shun anything that is not considered mainstream, hypnosis is most often used today for behavior modification issues, such as weight loss or smoking cessation.
Hypnosis can be defined as a procedure during which changes in sensations, perceptions, thoughts, feelings or behaviour are suggested. Hypnosis can be used to amplify whatever it is about therapy that makes it therapeutic. It permits a wide range of choices regarding where and how to intervene in the patient's problems. In this paper, we set out to examine the rationale of using hypnotherapy to manage various types of sleep disorders, and to explore the techniques, strategies and hypnotic scripts employed by various hypnotherapists. We also examine the research data available on the efficacy of hypnosis in the treatment of sleep disorders. Acute and chronic insomnia often respond to relaxation and hypnotherapy approaches, along with sleep hygiene instructions. Hypnotherapy has also helped with nightmares and sleep terrors. There are several reports of successful use of hypnotherapy for parasomnias, specifically for head and body rocking, bedwetting and sleepwalking. Hypnosis is a specialised technique, not a therapy itself, and should be used as an adjunctive intervention within a complete psychological and medical treatment package. Most of the literature is limited to case reports or studies with such a small sample that at times it is very difficult to interpret the results. There is a major placebo effect, so uncontrolled trials are of limited value. It is hard to perform a randomised, double-blind, controlled trial to evaluate hypnotherapy given that cooperation and rapport between patient and therapist is needed to achieve a receptive trance state.
It further identified target groups that would benefit from sports psychology, including active amateur and professional athletes; sports teams and leagues, athletes suffering from temporary or permanent injuries; as well as the family members, teammates, coaches and friends of athletes. Finally, the APA identified specific problems and the techniques that could be used to address them, including mental skills training, visualization and motivational techniques, rehabilitation counseling after injuries, stress management, boosting self-confidence, leadership and team-building training, and counseling for eating disorders or substance abuse.

Not all CEOs experience transference. Even so, coaches can easily expand their influence—from training to all-purpose advising—because CEOs don’t like to lose face. Company leaders understand what coaches do and often feel personally responsible for selecting them. As a result, they feel more accountable for their coaches’ successes or failures than they would if a psychotherapist were assigned to the case. In the same vein, when the CEO personally endorses a business plan, a number of psychological factors conspire to make it difficult to abandon that plan. Garvin was confronted with that situation when he authorized systemwide use of Nelson’s personnel development procedures.


The U.S. Department of Health & Human Services recognizes the healing power of hypnosis and its proven effectiveness for anxiety, pain control, smoking cessation, headaches and more. Hypnosis may be safe and complementary way to augment medical attention you are receiving for a chronic illness or pain, or a way to resolve an addiction or phobia that you are otherwise unable to control. Hypnosis does not work on every person. When scientists began studying hypnosis in earnest, a report published by Stanford University titled “The Stanford Hypnotic Susceptibility Scale” demonstrated that different brains respond to hypnosis in varying degrees, and a very few do not respond at all. Working with a trained psychologist, you’ll soon determine whether you are a good candidate for the healing benefits of hypnotherapy.
Youth sport refers to organized sports programs for children less than 18 years old. Researchers in this area focus on the benefits or drawbacks of youth sport participation and how parents impact their children’s experiences of sporting activities. In this day and age, more and more youth are being influenced by what they see on TV from their sport idols. For that reason it is not rare to see a seven-year-old play acting in a game of soccer because they are being socially influenced by what they are seeing on TV.
Exercise psychology can be defined as the study of psychological issues and theories related to exercise.[67] Exercise psychology is a sub-discipline within the field of psychology and is typically grouped with sport psychology. For example, Division 47 of the APA is for exercise and sport psychology, not just one or the other, while organizations like AASP encompass both exercise and sport psychology.
Returning to play after an injury can sometimes be difficult for many athletes depending on the nature of the injury. Athletes are often left with “mental scars” long after an injury is physically healed. A sports psychologist can help injured athletes cope better with the pressures associated with returning to a prior level of performance–pre-injury.
A 2007 study from researchers at the American College of Chest Physicians compared hypnosis to nicotine replacement therapy. Fifty percent of patients who were treated in the hypnotherapy group were still quit at 26 weeks compared to just 15.78 percent in the nicotine replacement group. Patients who underwent NRT and hypnotherapy also experienced a 50-percent success rate at 26 weeks.
Thanks so much for your lovely review. I would like to point out you saved yourself by making the decision to become a non-smoker! So thank yourself as well. I am so glad making that powerful decision opened other doors of self-fulfillment for you--it often does. It is my joy that I was part of that wonderful experience for you. Thank you for letting me be of service:) Best--Rita Read more

Mayo Clinic in Rochester, Minn., also is exploring adding hypnotherapy for IBS patients. — Sumathi Reddy, WSJ, "A Surprise Medical Solution: Hypnosis," 7 May 2018 Click to Read Story A Surprise Medical Solution: Hypnosis Major hospitals are finding hypnotherapy can help sufferers of digestive conditions like heartburn, acid reflux and irritable bowel syndrome. — Sumathi Reddy, WSJ, "From Meditation to Medication: Headspace Has a Prescription Strategy," 25 June 2018 The case’s progression is traced on Friday night’s episode of ABC’s 20/20, which is exclusively previewed above, in a clip that explains how Marcell first decided to undergo hypnotherapy to aid law enforcement. — Adam Carlson, PEOPLE.com, "Years After a High School Senior Was Nearly Beaten to Death, Hypnosis Helped Her ID the Suspect," 15 June 2018 Most professionals who conduct hypnotherapy treatments are psychologists. — Sumathi Reddy, WSJ, "A Surprise Medical Solution: Hypnosis," 7 May 2018 Such feats helped lay the foundation for both hypnotherapy and the work of later famous disabled Americans such as Helen Keller. — Justin T. Clark, BostonGlobe.com, "Building Boston to shape morality," 14 Apr. 2018 Exercise, healthy eating, and stress-reduction techniques—like mindfulness, acupuncture, or hypnotherapy—may be helpful, as well. — Amanda Macmillan, Health.com, "12 Reasons You Might Have Cramps That Have Nothing to Do With Your Period," 27 Mar. 2018 This past Saturday, almost 100 women and a smattering of men showed up to hear inspirational speakers participate in a healing circle, discover their inner power and watch a demonstration on the healing capabilities of hypnotherapy. — Ruth Sowby Rands, latimes.com, "On the Town: Event emphasizes inspiration, empowerment and healing," 26 Mar. 2018 The guideline said that non-drug therapies such as acupuncture (as well as physical and massage therapies, biofeedback and hypnotherapy) should be considered as first-line treatments for acute pain. — Brie Zeltner, cleveland.com, "New Medicaid rule will further open acupuncture services to 108,000 Ohio patients with low back pain, migraines," 31 Dec. 2017
Sports psychology is the study of how psychology influences sports, athletic performance, exercise, and physical activity. Some sports psychologists work with professional athletes and coaches to improve performance and increase motivation. Other professionals utilize exercise and sports to enhance people’s lives and well-being throughout the entire lifespan.
It appears that hypnosis, under other names, has been used since the beginning of time. In fact, it has been insinuated that the earliest description of hypnosis may be portrayed in the Old Testament and in the Talmud. There is also evidence of hypnosis in ancient Egypt, some 3,000 years ago. However, the man credited with the development of what has become modern hypnosis is Friedrich Anton Mesmer, an Austrian physician. One day, Mesmer watched a magician on a street in Paris demonstrate that he could have spectators do his bidding by touching them with magnets. Fascinated by the demonstration, Mesmer believed the magnets had power of their own and from this belief developed his theory of "animal magnetism." He also believed that good health depended on having correct magnetic flow and that the direction of one's magnetic flow could be reversed easily. He further believed that he could direct this magnetic flow into inanimate objects, that could then be used for the good health of others. The term "mesmerism" came to be applied to his mystical workings. He experienced much success in helping the people of Paris as well as visitors who came from other countries, upon hearing of his powers. Later he was completely discredited by a special commission of the French Academy appointed by the King of France, causing him to leave the country. Two of the more famous members of the French Academy at the time were chairman of the commission Benjamin Franklin, American ambassador to France, and Dr. Guillotine, the inventor of the execution device.
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