Still reading. From what I have read so far and what I have been told, this really is the definitive basis and should be in the knowledge base and library of any serious student of this subject. I have read most of the newer important writings and I still am finding this to be quite worthy of my time. If you are on the fence, I recommend waiting for a decent deal and then making the purchase.
This self hypnosis CD / MP3 download has been designed by our team of hugely experienced hypnotherapists to help ‘program’ your subconscious mind so that you can begin to think, feel and act like a true non-smoker. The recording includes expertly crafted hypnotic suggestion and advanced hypnotherapy techniques to help you break free from the smoking habit and cope with the stresses of life in a calm, relaxed and confident way.
These are highly important findings, because empathy, compassion and overall self-awareness are qualities of a developed, mature mind. One that’s resilient to stress, able to manage internal conflicts, experiences interconnection with others, and maintains well-being. And, that therefore stimulates broad perspectives for understanding the problems and unpredictable challenges facing CEOs.
Passion, making it about the athlete and not about you, and clear communication. You have to be willing to say what the athlete doesn’t want to hear and to go in deep with what’s stopping them. They might, and probably will resist, so you have to really present the coaching in a way that’s not confronting, but rather in which they can really see the opportunity that’s available in taking the coaching.
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Writing a review on behalf of my wife who had a smoking cessation session with Rita 6 months ago. 6 months on and she's not had a single cigarette and doesn't even think about them. From going to a pack a day to nothing really is truly amazing and it's down to one hour long session with Rita. I was initially fairly sceptical about hypnotherapy and its effectiveness but I am now completely converted. Amazing results and highly recommended if you want to stop smoking.
This CD is awesome!! I was never a believer in hypnotherapy in the past, but after my doctor told me I had to quit smoking, he suggested this CD. It is powerful!! Mark's voice is so soothing, and it is done in such a way to make you so relaxed that it is easy to just fall into his words. I have been able to cut back my smoking in half and I have only had the CD for 5 days. I am ready to set my quit date. You have nothing to lose and everything to gain by trying this. I have tried everything to help stop smoking and this was the first thing that I am actually seeing results. You can't go wrong with this purchase!!!
To achieve fast results, many popular executive coaches model their interventions after those used by sports coaches, employing techniques that reject out of hand any introspective process that can take time and cause “paralysis by analysis.” The idea that an executive coach can help employees improve performance quickly is a great selling point to CEOs, who put the bottom line first. Yet that approach tends to gloss over any unconscious conflict the employee might have. This can have disastrous consequences for the company in the long term and can exacerbate the psychological damage to the person targeted for help.

Today, hypnotherapists will suggest that smokers associate cigarettes with unpleasant tastes, odors, or sensations — for instance, that cigarette smoke smells like bus fumes, that the smoke has a nasty taste, or that it will cause you to suffer from dry mouth. They might also suggest that smokers believe that they have lost the desire to smoke and can easily cope with their nicotine withdrawal symptoms.
Abnormal Affective science Affective neuroscience Behavioral genetics Behavioral neuroscience Behaviorism Cognitive/Cognitivism Cognitive neuroscience Comparative Cross-cultural Cultural Developmental Differential Ecological Evolutionary Experimental Gestalt Intelligence Mathematical Neuropsychology Perception Personality Positive Psycholinguistics Psychophysiology Quantitative Social Theoretical
We’ve had the privilege of partnering with the following organizations to significantly impact their performance, culture and bottom-line results. While some of these corporations have directly hired us to work in an executive coaching or training capacity, others represent corporations in which one or more senior executives or partner-level leaders have hired us independently.
Sports psychology is the study of how psychology influences sports, athletic performance, exercise, and physical activity. Some sports psychologists work with professional athletes and coaches to improve performance and increase motivation. Other professionals utilize exercise and sports to enhance people’s lives and well-being throughout the entire lifespan.
In today’s modern era of 24-hour meal delivery and extra-large food portions, many people are confused about how much and how often to eat. Gueron says one of the most common questions she gets is, “How late can I eat dinner and still lose weight?” Recently, several studies have shown that avoiding food past certain hours of the day or intermittent fasting can promote weight loss. She says a moderate approach that boosts weight loss and comes without apparent side effects for the healthy individual is the 12-hour intermittent fasting approach. An example is having your first morning meal no earlier than 7 a.m. and your last evening meal no later than 7 p.m. Thus, 12 hours without food or caloric beverages consumed gives your body time to rest from eating and promotes fat burning without unnecessary hunger that daytime fasting can cause.
Skill using all of the mind's senses (e.g., sight, sound, taste, touch, hearing, kinesthetic/muscular feel) to re-create or create an experience in the mind. Uses include: (a) mental preparation, (b) anxiety control, (c) attention, (d) building self-confidence, (e) learning new skills, and (f) injury recovery. Common components include the evaluation of imagery ability, the establishment of the proper physical and mental setting (i.e., relaxed and quiet), and practice creating vivid and controllable images.
Shawnte Mitchell is general counsel and vice president of human resources, legal affairs and compliance at Aptevo Therapeutics Inc. At her previous employer, she was offered a coach, Suzi Pomerantz of Innovative Leadership International, to address certain internal team challenges. “[Pomerantz] helped me define the things that were contributing to those challenges — and sort out which of those things were mine.”
Bear in mind that you will probably need at least two or three sessions to get the maximum benefit from the therapy and as we previously mentioned many hypnotherapists will not perform a single session on its own. However there is a silver lining to this– as many practices will offer bulk buy discounts to entice you to sign up for the amount of sessions they recommend.
Whatever the reason, distinct from other forms of training, coaching focuses on a specific way of “learning” for the executive. It is believed that “the more an individual is involved in identifying problems, in working out and applying solutions for them and in reviewing results, the more complete and the more long-lasting the learning is. This form of self-improvement tends to bring about learning with a deeper understanding than learning that is taught.”[1] Given the right circumstances, one-on-one interaction with an objective third party, who is not tied to the organization or other executive or company influences, can provide a focus that other forms of organizational support cannot. Coaching develops the leader in “real time” within the context of their current job while allowing them to maintain their day-to-day responsibilities.
Hypnotherapy is a form of therapy used to reprogram the subconscious mind. When under hypnosis, you put your mind and body into a heightened state of learning, making you more susceptible to suggestions for self-improvement or behavior modification. The goal is to put the subconscious and conscious mind in harmony, which in turn helps give you greater control over your behavior and emotions.
Like any effective parasite, smoking feeds off the host without killing it, for a good long time. And all the time you are paying with your health, youth and vitality, the parasite's owners are benefitting. This session will help you turn your resources against the parasite, getting rid of the feeling that you're somehow 'losing' something by quitting smoking.
This course examines organizational coaching and surveys the foundational disciplines on which the practice of organizational coaching is based, applicable theories and methods. Coaching will be explored as an intervention and developmental technology. Students are introduced to the practice of coaching and coaching conversation models as well as coaching-related skills including contracting, listening, questioning, designing actions, planning and goal setting, and managing progress and accountability. 
Coaching is effective for executives who can say, "I want to get over there, but I'm not sure how to do it," says James Hunt, an associate professor of management at Babson College and coauthor of The Coaching Manager (Sage Publications, 2002). "Coaching works best when you know what you want to get done." Perhaps, in spite of your outstanding track record, you haven't yet gained the full interpersonal dexterity required of senior managers—for example, you're not yet a black belt in the art of influence, which is so important in the modern networked organization. Honing such a skill might be an appropriate goal for a coaching assignment.

Cally Stewart, OTD, OTR/L, CH joined the Center for Healthy Living in January 2017.  She was certified in hypnotherapy in 2009 and has practiced in a variety of health care settings including cancer care, family medicine, rehabilitation from injury or surgery, and chronic disease self-management.  Cally has a B.A. in psychology from Washington University in St. Louis, Missouri.  She received her master's and doctorate in occupational therapy at Tufts University and is a licensed occupational therapist in Massachusetts.  She also holds a certification in hypnotherapy through the International Association of Counselors and Therapists. 
Thank you Rita for helping me stop smoking after 25 years! After one session my desire to smoke completely stopped. No, it's not magic. You need to believe it's going to work. I was unsure if I was ready, but I gave it a fair try. I'm glad I did. Now, it's been over 2 months and I feel great.i recommend Rita to anyone who's thinking about stop smoking.
Executive Coaching is one of the fastest-growing fields of management consulting in America. SMU's Certificate Program in Executive Coaching provides students with a comprehensive, classroom-based, learning experience that gradually builds on skills and knowledge throughout the program of study. In doing so, the CPEC provides students with the theoretical grounding and applied practice needed to enter the field of executive coaching as a consultant or internal practitioner.

This shows you the Therapeutic part of the session - the Suggestion Therapy section. The client I did the session for was an aspiring Author, so the session was created to enable her to bring these gifts and her message out into the world via a book. Note the suggestions given to the Subconscious mind as well as the Forward Pacing, Anchor & Post Hypnotic Suggestion.

A 2007 study from researchers at the American College of Chest Physicians compared hypnosis to nicotine replacement therapy. Fifty percent of patients who were treated in the hypnotherapy group were still quit at 26 weeks compared to just 15.78 percent in the nicotine replacement group. Patients who underwent NRT and hypnotherapy also experienced a 50-percent success rate at 26 weeks.
While it’s good to be aware of portion sizes on nutrition labels, why not flip them to your benefit? For example, instead of a bowl of ice cream with a few blueberries, have a bowl of blueberries with a spoonful of ice cream. While one cup of ice cream has more than 250 calories and not much in the way of nutrition, one cup of blueberries contains only 80 calories and is a good source of fiber and vitamin C. Or, instead of a plate of pasta with some veggies, have a plate of veggies with some pasta. A mix of steamed or roasted cruciferous vegetables works great with a smaller amount of pasta. Not only does this ingredient swap cut the calories in the dish, the additional veggies provide nutrients like fiber, potassium and vitamin A.
Check for understanding and emotion. Make sure the recipient hears and correctly interprets the intended message. Look at the facial expressions: Does he/she look surprised, shocked, confused, angry, or ambivalent? Invite the recipient to ask clarifying questions or have them paraphrase the message to check for understanding. Also invite them to discuss how they are feeling. You might say, “You look rather surprised. How are you feeling right now? Are you clear on what’s expected? Is there anything else you’d like to discuss?”
Stop smoking easily with this proven programme, a combination of state of the art hypnosis sessions and video interviews from Darren Marks one of the UKs leading hypnotherapists and trainers. Hypnosis can’t make you stop smoking against your will but if you’re determined to stop this App will make it much easier and even a relaxing, empowering and enjoyable process.
June 12, 2017 - Dr. Trent Petrie has been selected to receive the award for Outstanding Contribution in Education and Training in Sport and Exercise Psychology from Division 47 (Sport and Exercise Psychology) of the American Psychological Association.  He will be given his award at the organization’s annual convention in Washington, DC, August 2017.  This award, given once every four years, recognizes a professional’s excellence in the mentorship of future sport psychologists.
The British Psychological Society commissioned a working group to survey the evidence and write a formal report on hypnotherapy in 2001. They found, “Enough studies have now accumulated to suggest that the inclusion of hypnotic procedures may be beneficial in the management and treatment of a wide range of conditions and problems encountered in the practice of medicine, psychiatry and psychotherapy.”
The app's health section lists the benefits of quitting smoking along with a percentage bar that shows in real time when you will achieve them. For example, there are progress bars that signal when your blood pressure and pulse rate, as well as carbon monoxide and oxygen levels, will return to normal, and the time until your risk of heart attack will decrease and your lung function will increase.
Several attempts have failed due to "I don't want to stop smoking because I love it" excuse. This time I really decided to quit and also was trying to go back to my own profession as physician (I was doing marketing training in the pharma industry). I had a chance to train in hypnosis and psychotherapy consecutively. During hypnosis training I decided to quit by the help of hypnosis but to be on the safe side I also started Zyban. I could not find a proper hypnotist here in Turkey (a non-expensive one I mean), so I decided to go through a downloaded recording.
In both individual athletes and group therapy applications, performance enhancement strategy is one of the primary concerns addressed by sports psychologists during treatment. Qualified sports psychologists may provide counseling services to athletes, coaches, trainers and parents, offering methods of optimizing mental response to team sports and athletic activity.

Unintentional weight loss may result from loss of body fats, loss of body fluids, muscle atrophy, or even a combination of these.[25][26] It is generally regarded as a medical problem when at least 10% of a person's body weight has been lost in six months[25][27] or 5% in the last month.[28] Another criterion used for assessing weight that is too low is the body mass index (BMI).[29] However, even lesser amounts of weight loss can be a cause for serious concern in a frail elderly person.[30]
The program is delivered in five modules and students do not have to commit to the full degree until the end of Module 3. For Module 1 you can choose one of two options: Coaching for Organization Consultants (click link for more information) or Team Coaching for Consultants. Module 3 enables you to prepare to become an Ashridge Accredited Coach, a popular certification that has been helping coaches to excel since 2002.
While there is a multitude of different tangible benefits associated with executive coaching, many benefits don't appear as line items on financial statements. Executive coaching often focuses on leadership skills and relationships with managers, direct reports, co-workers, and other stakeholders. In these cases, executive coaches focus on teamwork, problem solving, decision making, and conflict resolution skills. The results can be transformative. A survey reported by Clear Coaching Limited found that executive coaching resulted in improvements in work relationships within a team (50 percent frequency), employees' abilities to see others' perspectives (47 percent), and improved atmosphere (40 percent). In a world where the strength of an organization's culture is increasingly trumping salary levels in terms of importance to employees, these intangible benefits are more relevant than ever.

Applied sport and exercise psychology consists of instructing athletes, coaches, teams, exercisers, parents, fitness professionals, groups, and other performers on the psychological aspects of their sport or activity. The goal of applied practice is to optimize performance and enjoyment through the use of psychological skills and the use of psychometrics and psychological assessment.[28]
Business coaching is a type of human resource development for business leaders. It provides positive support, feedback and advice on an individual or group basis to improve personal effectiveness in the business setting, many a time focusing on behavioural changes through psychometrics or 360-degree feedback. Business coaching is also called executive coaching,[16] corporate coaching or leadership coaching. Coaches help their clients advance towards specific professional goals. These include career transition, interpersonal and professional communication, performance management, organizational effectiveness, managing career and personal changes, developing executive presence, enhancing strategic thinking, dealing effectively with conflict, and building an effective team within an organization. An industrial organizational psychologist is one example of executive coach. Business coaching is not restricted to external experts or providers. Many organizations expect their senior leaders and middle managers to coach their team members to reach higher levels of performance, increased job satisfaction, personal growth, and career development. Research studies suggest that executive coaching has a positive impact on workplace performance.[17]

It’s important to know how the individual likes to be rewarded, and then respect his/her wishes. (It’s the platinum rule, Do unto others as they would have done unto them.) Don’t assume that how you would like to be recognized is how they would like to be recognized. Some people thrive on public recognition, while others prefer to be recognized privately. When in doubt, just ask.

Sport psychologists often work with several different types of athletes, from amateurs to professionals. Athletes might seek out these professionals on their own, or coaches might seek the help of these types of psychologists when they notice that the athletes under their tutelage seem to be off. According to one study, the majority of Olympic athletes have used several different types of psychological treatments to reduce anxiety before performances.
Mary Ellen will be responsible for leading our global coaching practices and solutions through working with zone leadership around the world to ensure we continue to aligning our coaching process & practices to client expectations and growth with focus on 3 critical areas: • Global Coaching Infrastructure: Assessing & aligning talent and engagement processes to secure existing revenues and promote new revenues opportunities • Global Coaching Solutions: Evaluating & contemporizing existing solutions to current and future generations of leaders • New Opportunities: Integrating coaching into new Talent Development solutions and scaling regional coaching solutions for broader organizational reach Mary Ellen holds a MS with honors in Human Resource Development - University of Wisconsin-Stout and holds several professional certifications in Coaching, Change Management, Inclusive Leadership, Negotiations, Personal Effectiveness, and Developing High Performing Teams. She lives in Delafield Wisconsin enjoying most outdoor activities with her 2 daughters and 2 rescue dogs.

When stopping smoking, it is best to get nicotine out of your body as soon as possible. Reducing smoking gradually is not easier than stopping at once. It only drags it out and causes you to focus on the habit even more. It is best to stop completely when you are feeling motivated to do it. Get it over with, and let hypnosis help you adjust quickly to feeling like a nonsmoker.


Motivation — Recent research implies that sports-related achievement motivation is composed of several traits that together form a general orientation of a person towards achievement in sports. This research refers to The Achievement Motivation Inventory (AMI) (Schuler, Thornton, Frintrup & Mueller-Hanson, 2003) which is a broad-spectrum assessment of achievement-motivation in business, and has been used to develop the Sports Performance Indicator.
Even though you appear to be in a trance during hypnosis, you are not unconscious. You are still aware of your surroundings, and -- despite what many stage performers may claim during an entertaining show -- you cannot be made do to anything against your will. In fact, brain tests performed on patients during hypnotism sessions have shown a high level of neurological activity.
TalentSmart coaches leverage scholarly research in the fields of emotional intelligence and leadership to help clients become more skilled. Coaches use business expertise to ensure that what clients practice is not only based on proven methods but also is simple and effective. TalentSmart certified coaches are seasoned coaching professionals with graduate training in 360° assessment interpretation and expertise in emotional intelligence and leadership development strategies.
In 1923, Griffith developed and taught the first sports psychology university courses (“Psychology and Athletics”) at the University of Illinois, and he came to be known as “The Father of Sports Psychology” in the United States, as a result of his pioneering achievements in that area. However, he is also known as “The prophet without disciples”, since none of his students continued with sports psychology, and his work started to receive attention only from the 1960s [13]
Take Jennifer Mansfield, vice president of training and development at a large software manufacturer. An acknowledged workaholic, Mansfield had followed a traditional path within her corporation, rising through the ranks by fulfilling every assignment with stellar results. When she was promoted to a managerial position, however, Mansfield’s self-confidence began to slip. As a boss, she found it hard to delegate. Accustomed to delivering 110%, she was loath to cede control to her direct reports. She also found it impossible to give negative feedback. As a consequence, her work and that of her subordinates started to suffer, and she was missing deadlines.
Second, students can pursue a doctorate within the Psychology Department’s APA-accredited counseling psychology program and then select sport psychology as their specialization. Students who graduate from the doctoral program will be eligible for licensure as a psychologist and certification as a sport consultant through the Association for Applied Sport Psychology. To learn more about this degree option, click here.
McGrail believes that the approach Margaret took should work for most people: “It uses the power of the mind to change the behavior, and it is the mind that creates the addiction to smoking 10, 20, or 30 cigarettes a day. In hypnosis, we’re using that same power, much like a computer, to make those changes.” McGrail finds out what he needs to know about the person’s relationship with tobacco: history, triggers, and motivations for stopping. “The suggestions I give while I verbally guide them through their program make them start thinking about smoking as something they don’t want — or have — to do,” he explains. Instead, they can choose appropriate outlets for the energy they once devoted to smoking. For example, Jonathan, a 34-year-old database manager from Atlanta who’d smoked for 16 years when he decided to quit with the help of a $1.99 app on his iPhone, washed his clothes — even when they were clean — instead of lighting up. He also performed breathing exercises when he was tempted. A little silly, sure, but infinitely better for him than a pack of Parliaments.
"DONALD LEE, earned his B.A. from Brandeis University. He earned his M.A., M.Ed., and Ed.D. in counseling psychology from Columbia University. He is also a Licensed Professional Counselor. He provides individual psychotherapy to children, adolescents, and adults, as well as, providing marital and family therapy. He treats individuals with anxiety, depression, ADHD, substance/alcohol abuse, and adjustment issues. Dr. Lee has taught courses in individual therapy, group counseling, and racial-cultural counseling at the graduate level. His clinical experiences have involved work with the chronically mentally ill, victims of trauma, and has consulted at agencies working with victims of domestic violence."

Coaching often sparks a higher degree of commitment to improve in the areas identified for development and helps you execute on strategy. Leaders and teams, when optimized through executive or cadre coaching, helps the most senior leaders in your firm maintain alignment with strategy. Because our coaches are aligned with your strategic needs, they can coach to the needs of the individual and your organization.


Many patients will be in pain and have a loss of appetite after surgery.[25] Part of the body's response to surgery is to direct energy to wound healing, which increases the body's overall energy requirements.[25] Surgery affects nutritional status indirectly, particularly during the recovery period, as it can interfere with wound healing and other aspects of recovery.[25][29] Surgery directly affects nutritional status if a procedure permanently alters the digestive system.[25] Enteral nutrition (tube feeding) is often needed.[25] However a policy of 'nil by mouth' for all gastrointestinal surgery has not been shown to benefit, with some suggestion it might hinder recovery.[37]
Careers in sports psychology typically begin with graduate study through the doctoral level, as many states require a doctoral degree in order to become licensed as a sports psychologist. Even if being licensed isn’t required for a particular job, a doctoral degree is a de facto standard for those who want to be psychologists, including those with an eye toward sports psychology.
Unintentional weight loss can occur because of an inadequately nutritious diet relative to a person's energy needs (generally called malnutrition). Disease processes, changes in metabolism, hormonal changes, medications or other treatments, disease- or treatment-related dietary changes, or reduced appetite associated with a disease or treatment can also cause unintentional weight loss.[25][26][27][31][32][33] Poor nutrient utilization can lead to weight loss, and can be caused by fistulae in the gastrointestinal tract, diarrhea, drug-nutrient interaction, enzyme depletion and muscle atrophy.[27]
The demand for executive coaching has experienced rapid growth. Executive coaching is now a multi-billion-dollar industry. All signs indicate that executive coaching is a sound investment. Studies report an impressive ROI of 500-800 percent. A study conducted by MetrixGlobal LLC, for example, reported an ROI of 689 percent associated with executive coaching (and this finding accounted for the entire cost of coaching, including the opportunity costs associated with the time leaders spent not on the job in coaching sessions). Citing similar results, the International Coach Federation (ICF) has presented a body of research demonstrating that coaching tends to generate an ROI of between $4 and $8 for every dollar invested. On the other hand, it’s important to note that Anthony Grant of the University of Sydney claims that too strong of an emphasis on financial returns can result in coaching interventions that increase stress and anxiety. To avoid narrowly focusing on financial returns, it’s important to consider the multitude of tangible and, perhaps more important, intangible benefits of coaching and develop goals accordingly.
In some countries, there is no certification or licensing required to be a business or executive coach, and membership of a coaching organization is optional. Further, standards and methods of training coaches can vary widely between coaching organizations. Many business coaches refer to themselves as consultants, a broader business relationship than one which exclusively involves coaching.[18]

The issue is threefold. First, many executive coaches, especially those who draw their inspiration from sports, sell themselves as purveyors of simple answers and quick results. Second, even coaches who accept that an executive’s problems may require time to address still tend to rely solely on behavioral solutions. Finally, executive coaches unschooled in the dynamics of psychotherapy often exploit the powerful hold they develop over their clients. Sadly, misguided coaching ignores—and even creates—deep-rooted psychological problems that often only psychotherapy can fix.
The first use of the term "coach" in connection with an instructor or trainer arose around 1830 in Oxford University slang for a tutor who "carried" a student through an exam.[4] The word "coaching" thus identified a process used to transport people from where they are to where they want to be. The first use of the term in relation to sports came in 1861.[4] Historically the development of coaching has been influenced by many fields of activity, including adult education, the Human Potential Movement, large-group awareness training (LGAT) groups such as "est", leadership studies, personal development, and psychology.[5][6]
Here's one way to look at it. If an experience—through coaching or anything else—reveals an interest that leads an executive away from the firm, everyone stands to gain. The executive finds a better fit and, ideally, a space in the firm becomes available to someone who is motivated by the challenges at hand. It's much the same thinking that companies have gone through regarding leadership-development programs at large. The occasional departure of a manager in whom the firm has invested a great deal is offset many times over by the increased value of those who remain.
I focus on your physical, emotional and mental well-being. My alternative approach is effective because it eliminates the need for pills, patches, shots or smokeless cigarettes. Because smokers develop very ingrained habits over time, they often forget exactly why they originally began smoking. As a clinical hypnotherapist, I will successfully help you address the root cause of why you continue to smoke today.
"I specialize in individual, couples and family therapy, and maintain a private practice in Dallas, Texas. I have 27 years experience as a Licensed Professional Counselor. I work with a wide range of emotional and behavioral issues providing services that span from therapy for depression and grief counseling to parenting support, couples and relationship counseling and beyond. In a comfortable and supportive atmosphere, I offer a highly personalized approach tailored to each of my clients individual needs to help attain the personal growth they're striving for."
At an even more basic level, many executives simply benefit from receiving any feedback at all. "As individuals advance to the executive level, development feedback becomes increasingly important, more infrequent, and more unreliable," notes Anna Maravelas, a St. Paul, Minnesota-based executive coach and founder of TheraRising. As a result, she says, "Many executives plateau in critical interpersonal and leadership skills."
Abnormal results can occur in instances where amateurs, who know the fundamentals of hypnosis, entice friends to become their experimental subjects. Their lack of full understanding can lead to immediate consequences, which can linger for some time after the event. If, for example, the amateur plants the suggestion that the subject is being bitten by mosquitoes, the subject would naturally scratch where the bites were perceived. When awakened from the trance, if the amateur forgets to remove the suggestion, the subject will continue the behavior. Left unchecked, the behavior could land the subject in a physician's office in an attempt to stop the itching and scratching cycle. If the physician is astute enough to question the genesis of the behavior and hypnosis is used to remove the suggestion, the subject may experience long-term negative emotional distress and anger upon understanding exactly what happened. The lack of full understanding, complete training, and supervised experience on the part of the amateur places the subject at risk.
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