But conflating hypnosis with sleep (the word is derived from the Greek for sleep), is inaccurate, according to the hypnotist and author Charles Tebbetts, as relayed by his student C. Roy Hunter in his book The Art of Hypnosis: Mastering Basic Techniques. Hypnotism “is actually a natural state of mind and induced normally in everyday living much more often than it is induced artificially. Every time we become engrossed in a novel or a motion picture, we are in a natural hypnotic trance,” Tebetts wrote.  Hunter writes that it's more accurate to say that all hypnosis is actually self-hypnosis. The hypnotherapist, much like a physical trainer then, is merely helping the subject convince themselves to do something they were already capable of doing, nudging them in the right direction.
In today’s demanding business environment (cost pressures leading to flatter organizations, executive managers with more direct reports, “speed to market” as a competitive advantage with time pressure, etc.) executives have limited opportunity to devote time and energy to their own development as leaders. “Most executives struggle to fulfill the responsibilities of their positions and are too busy and too stressed to step back and learn from their experiences or to implement changes to satisfy best management practices.”[3]

While executives can hire their own coaches (usually CEOs or business owners), it’s more common for companies (often Human Resources) to recommend a coach to an executive as a part of an executive development program. The coachee could be newly promoted (transition coaching), be facing a number of challenges (usually involving people relationships), or is being groomed for larger roles. And yes, coaches are still hired to correct behavioral problems and help leaders resolve interpersonal conflicts.
"After smoking for 38 years I wanted to quit but didn't think I could do it. I decided to try the Quit Smoking Stay Stopped hypnosis download. I listened to it 3 times and set a date to quit. On that date I listened to it just before I smoked for the last time, then just quit, I was able to go 1 maybe 2 days before I would listen to it again to help me get through the urge to smoke, after a week I no longer needed to listen to the hypnosis and don't need the cigarettes anymore."
Although there are different techniques, clinical hypnotherapy is generally performed in a calm, therapeutic environment. The therapist will guide you into a relaxed, focused state and ask you to think about experiences and situations in positive ways that can help you change the way you think and behave. Unlike some dramatic portrayals of hypnosis in movies, books, or on stage, you will not be unconscious, asleep, or in any way out of control of yourself. You will hear the therapist’s suggestions, but it is up to you to decide whether or not to act on them.
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