The book gives examples of induction methods, including what is now called the classic "Dave Elman Induction", as well as the use of hypnosis in dozens of physical and mental conditions. Since these uses are reserved today only for licensed professionals, and since licensed professionals usually shy away from or shun anything that is not considered mainstream, hypnosis is most often used today for behavior modification issues, such as weight loss or smoking cessation.
Hypnosis for weight loss or to quit addictive behaviors like smoking or drinking, is how most people think of hypnosis. While people do often seek hypnosis therapy for these reasons, there are other reasons too. People may see a hypnotherapist before and during childbirth or to increase self-esteem. It can also be used to deal with chronic pain, insomnia, anxiety, or treat irritable bowel syndrome.
For many years I have tried various methods of giving up smoking – none worked – then I tried your self hypnosis CD for 7 days. I found it very relaxing and coupled with the use of nicotine replacement products (patches and nasal spray) I succeeded for a continuous 7 months without any discomfort. Unfortunately, I have found that hypnosis needs to be topped up at regular intervals to last and this I did not do. I needed and still need to ‘quit the weed’ for health reasons and intend to recommence the self hypnosis course again in the very near future. Where I had failed before was a lack of resolve or in other words will power. By using the self hypnosis CD I found I was easily able to allow my subconscious to dictate whether I smoked or not, rather than use will power which I have in little resource. All in all I would thoroughly recommend the use of this self hypnosis treatment to give up smoking, provided you’re prepared to top up the hypnosis periodically.
In 1923, Griffith developed and taught the first sports psychology university courses (“Psychology and Athletics”) at the University of Illinois, and he came to be known as “The Father of Sports Psychology” in the United States, as a result of his pioneering achievements in that area. However, he is also known as “The prophet without disciples”, since none of his students continued with sports psychology, and his work started to receive attention only from the 1960s 
One increasingly common use of coaching for senior executives focuses on the challenges of managing younger workers, and on helping executives better understand and lead a new generation of employees whose work ethics and values are different, says Stephen Fairley, president of Chicago-based Today's Leadership Coaching and coauthor of Getting Started in Personal and Executive Coaching (Wiley, 2003).
Individual states not only set the scope of practice for psychologists but determine who is allowed to use the title. In some cases, an individual would be allowed to perform some duties associated with sports psychology but would not be able to use the “psychologist” title. All states license psychologists, but they may exclude some settings (for example, academic settings).
Experience is the best teacher. In the future, executive coaching will move from explaining to experiencing. People will desire to learn in a format that is memorable and fun. Breakthrough thinking and new information will be driven by executive individualization based on what experience the executive needs in order to achieve new patterns of action. - Ken Gosnell, CEO Experience
"DONALD LEE, earned his B.A. from Brandeis University. He earned his M.A., M.Ed., and Ed.D. in counseling psychology from Columbia University. He is also a Licensed Professional Counselor. He provides individual psychotherapy to children, adolescents, and adults, as well as, providing marital and family therapy. He treats individuals with anxiety, depression, ADHD, substance/alcohol abuse, and adjustment issues. Dr. Lee has taught courses in individual therapy, group counseling, and racial-cultural counseling at the graduate level. His clinical experiences have involved work with the chronically mentally ill, victims of trauma, and has consulted at agencies working with victims of domestic violence."
Therefore, a hypnotherapist can provide you with more positive suggestions that “stick.” In other words, you’re setting up roadblocks for the automatic, top-down processes that are keeping the addiction in place. So when you experience a smoking trigger, the mind doesn’t automatically react – it slows down and “listens” to this new information you’ve provided.
Sports have always been a big part of my life and culture, so it is a great fit for me personally to be involved in a profession that allows me to make an impact in areas for which I have a true passion. I also enjoy the fact that I am able to address both performance enhancement and mental skills training while still being able to offer assistance to athletes and performers who are stuck, or are experiencing issues that hinder their performance or life satisfaction. Additionally, compared to other branches of psychology, sports psychology utilizes many techniques and interventions that require very active participation from both the psychologist and the client. That is another factor that is very fitting with my approach.
Performance profiling can provide a rigorous evaluation of psychological characteristics and can be used in conjunction with existing measures of physical ability to provide great insight for players, athletes and coaches. Psychometric assessments can help athletes explore their own unique characteristics, such as self-confidence, motivation, resilience and mental toughness. This greater self-awareness can help athletes to shape their development and can encourage them to take ownership of their performance with a significant impact on focus, drive and achievement.
In FY2009, DAU launched an initiative to train and qualify a cadre of experienced acquisition practitioners to serve as executive coaches. Using a refined, proven coaching model/process, we’ve continued to train and qualify 58 internal coaches, who have engaged over 360 defense acquisition workforce (DAW) leaders and received great results and feedback. To complement this one-on-one and team coaching, our leadership development courses, including our Leader as Coach course, have reached over 5,500 leaders and supervisors. These collective efforts emphasize the responsibilities of each leader to develop, coach, and mentor members of their workforce, while creating a long-term culture change, future business successes, and a learning enterprise.
I find it extremely rewarding to be able to make a difference in people’s lives, not just in the quality of their performances, but also in their life satisfaction and overall well-being. When athletes are able to see the fruit of their work in developing performance skills and reducing performance barriers, it is rewarding to have been a part of that process.
It is used for a wide variety of applications, and studies into its efficacy are often of poor quality which makes it difficult to determine efficacy. Several recent meta-analyses and systematic reviews of the literature on various conditions have concluded that the efficacy of hypnotherapy is "not verified", that there is no evidence or insufficient evidence for efficacy.