One of the most popular behaviorist solutions is assertiveness training. This technique is most often used to help individuals cope with situations that evoke intense negative feelings—for example, helping drug addicts to “just say no” to temptation. Executive coaches use assertiveness training in a number of contexts. For instance, many coaches working with executives who appear to be lacking confidence employ the technique in an effort to get them to perform better. Unfortunately, learning effective responses to stressors often fails to help corporate executives deal with their intrapsychic pressures.
"DONALD LEE, earned his B.A. from Brandeis University. He earned his M.A., M.Ed., and Ed.D. in counseling psychology from Columbia University. He is also a Licensed Professional Counselor. He provides individual psychotherapy to children, adolescents, and adults, as well as, providing marital and family therapy. He treats individuals with anxiety, depression, ADHD, substance/alcohol abuse, and adjustment issues. Dr. Lee has taught courses in individual therapy, group counseling, and racial-cultural counseling at the graduate level. His clinical experiences have involved work with the chronically mentally ill, victims of trauma, and has consulted at agencies working with victims of domestic violence."
Published, controlled studies of the use of hypnosis to cure warts are confined to using direct suggestion in hypnosis (DSIH), with cure rates of 27% to 55%. Prepubertal children respond to DSIH almost without exception, but adults often do not. Clinically, many adults who fail to respond to DSIH will heal with individual hypnoanalytic techniques that cannot be tested against controls. By using hypnoanalysis on those who failed to respond to DSIH, 33 of 41 (80%) consecutive patients were cured, two were lost to follow-up, and six did not respond to treatment. Self-hypnosis was not used. Several illustrative cases are presented.
In order to enhance Bush's performance on the field, Dr. Banks teaches him how to engage in positive self talk, i.e. 'I'm an amazing player' and 'I'm going to win this game!' in the locker room before the game. Dr. Banks teaches Bush how to do positive visualization upon waking up the morning of a game. This involves closing his eyes for 10 minutes and actually visualizing making a successful touchdown pass and winning the game.
“I was blown away with the outcome of my sessions at the Miami Hypnosis Center. I met with Gina [Goodwin] for a consult to quit smoking. I wanted to kick the horrible habit and get myself into tip top shape. Heath & nutrition is a big part of my life so I wanted to practice what I preach! Well after just 3 sessions with Gina I feel like I have never smoked a day in my life. I’m going to the gym 4 times a week and at 43 I’m in the best shape of my life!! I’m full of energy & so much more positive. I cannot believe how easy it is to be around smokers or even drinking a few glasses of wine and have NO desire or urge at all to light up. THANK YOU GINA! You have changed my life and I’m forever grateful. I highly recommend if you want to say goodbye to bad habits & have positive changes in your life that you go see Gina NOW!” – Jodi DeJesus

A lot has been written about how the future of work will focus on artificial intelligence, robotics, machine learning, etc. Some describe a future where most of the work still done by human beings will require strong interpersonal skills and emotional intelligence. Since organizations will be placing a premium on those skills, it's very likely that executive coaching will be in high demand and focus even more on those types of skills than today. - Kathy Bernhard, KFB Leadership Solutions


Goal setting is the process of systematically planning ways to achieve specific accomplishments within a certain amount of time.[50] Research suggests that goals should be specific, measurable, difficult but attainable, time-based, written down, and a combination of short-term and long-term goals.[51][52] A meta-analysis of goal setting in sport suggests that when compared to setting no goals or "do your best" goals, setting the above types of goals is an effective method for improving performance.[53] According to Dr. Eva V. Monsma, short-term goals should be used to help achieve long-term goals. Dr. Monsma also states that it is important to "set goals in positive terms by focusing on behaviors that should be present rather than those that should be absent." [54] Each long-term goal should also have a series of short-term goals that progress in difficulty.[55] For instance, short-term goals should progress from those that are easy to achieve to those that are more challenging.[55] Having challenging short-term goals will remove the repetitiveness of easy goals and will give one an edge when striving for their long-term goals.
A 2007 study from researchers at the American College of Chest Physicians compared hypnosis to nicotine replacement therapy. Fifty percent of patients who were treated in the hypnotherapy group were still quit at 26 weeks compared to just 15.78 percent in the nicotine replacement group. Patients who underwent NRT and hypnotherapy also experienced a 50-percent success rate at 26 weeks.
This self hypnosis CD / MP3 download has been designed by our team of hugely experienced hypnotherapists to help ‘program’ your subconscious mind so that you can begin to think, feel and act like a true non-smoker. The recording includes expertly crafted hypnotic suggestion and advanced hypnotherapy techniques to help you break free from the smoking habit and cope with the stresses of life in a calm, relaxed and confident way.
The coach is accountable to the client (the individual being coached), the client’s direct manager, and human resources (if applicable, as HR is not always involved in the process). The single most important element of the coaching is confidentiality between coach and client. A coach should never reveal the content of their coaching conversations to the client’s manager or any other party without the client’s prior consent. The coach may, at times, facilitate three-way conversations between the coach, client, and the client’s manager.
Today my daughter reminded me that I have been a non-smoker for an entire month, hearing her say I am so proud of you made me want to cry a little.... I can't help but to be, ever so great full to Rita for helping me lock up and put away that cigarette monster that took up residence inside of me for twenty-one years - Thank You Rita! Thirty days later the thought of a cigarette is more and more random and I couldn't be more happier and feeling free! It is with out hesitation that I would and will recommend Rita to my friends and family who are ready stop and are looking for that extra help to stop.
But coaching is not just for tackling new assignments. It can also play an invigorating role. Coaches can help executives "develop new ways to attack old problems," says Vicky Gordon, CEO of the Gordon Group coaching practice in Chicago. "When efforts to change yourself, your team, or your company have failed—you are frustrated or burned out—a coach can be the outside expert to help you get to the root cause and make fundamental changes."
Performance Consultants specializes in evaluating the impact of coaching engagements and estimating the return on investment (ROI). We use our in-house coaching evaluation tool, Coaching for Performance ROI, to measure the baseline at the outset of the coaching relationship and the growth and development that has occurred during the coaching sessions. Depending on the position of the coachee within the organization, it is possible to trace the impact to the bottom line – see the easyJet Case Study for example. Please note that the confidentiality of the coaching is not compromised through this method.

A typical hypnotherapy session has the patient seated comfortably with their feet on the floor and palms on their lap. Of course, the patient could choose to lie down if that option is available and if that will meet the patient's expectation of hypnosis. The therapist can even set the stage for a favorable outcome by asking questions like, "Would you prefer to undergo hypnosis in this chair or on the sofa?" Once patients make the choice, they are in effect agreeing to undergo hypnosis. Depending on the approach used by the therapist, the next events can vary, but generally will involve some form of relaxing the patient. Suggestions will lead the patient to an increasingly relaxed state. The therapist may wish to confirm the depth of trance by performing tests with the patient. For example, the therapist may suggest that when the eyes close that they will become locked and cannot be opened. The therapist then checks for this by having patients try to open their eyes. Following a successful trial showing the patient's inability to open the eyes, the therapist might then further relax them by using deepening techniques. Deepening techniques will vary for each patient and depend largely on whether the patient represents information through auditory, visual, or kinesthetic means. If the patient is more affected by auditory suggestions, the therapist would use comments such as "You hear the gentle patter of rain on the roof;" or, "The sound of the ocean waves allow you to relax more and more." For the visual person, the therapist might use statements such as, "You see the beautiful placid lake, with trees bending slightly with the breeze." Finally, with the kinesthetic person phrases such as, "You feel the warm sun and gentle breeze on your skin," could be used. It is important for the therapist to know if the patient has difficulty with the idea of floating or descending because these are sometimes used to enhance the experience for the patient. However, if the patient has a fear of heights or develops a feeling of oppression with the thought of traveling downward and going deeper and deeper, suggestions implying the unwanted or feared phenomenon will not be taken and can thwart the attempt.
Cognitive behavioural hypnotherapy (CBH) is an integrated psychological therapy employing clinical hypnosis and cognitive behavioural therapy (CBT).[14] The use of CBT in conjunction with hypnotherapy may result in greater treatment effectiveness. A meta-analysis of eight different researches revealed "a 70% greater improvement" for patients undergoing an integrated treatment to those using CBT only.[15]
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